Marketers today are asked to move quickly in an environment where consumers and technology seem to transform overnight. To stay ahead, they not only need to understand the changes, but really embrace them. The fast moving trends, shifting cultural norms, and polarization of America cannot be ignored.
Join us as we unveil our latest findings around who America is today, and what that means for brands.
The Collage Group 360° initiative will unearth how these youthful, vibrant segments are powering demand and creating new trends.
Building on our Cultural Fluency framework, we will also showcase how consumers engage with cultural advertising to help marketers determine exactly how brands can authentically drive engagement and loyalty.