Webinars & Events
Join us at in-person events and register for Collage’s webinars, which unveil new market research and insights on consumers across race, ethnicity, generation, sexuality and gender
Upcoming Events
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Jan22Webinar01:30 PM – 02:00 PM
Beyond Your Core: How to Identify Gen Z Growth Audiences for Your Brand
Gen Z is reshaping identity, culture, and consumer expectations – and brands need deeper and more actionable insights than ever before.
Join us for a practical webinar where we break down the latest findings from our Gen Z Consumer Focus report to show you exactly how to identify emerging audiences, understand the differences of micro-segments within Gen Z, and how to turn the data into action to develop more resonate advertising and effective media buys.
We’ll unpack the key Group Traits and Identity Shifts defining Gen Z today – and illustrate their cultural traits, passion points, fandom, moments that matter, and key data on which brands are resonating with them.
All registrants will receive access to the webinar recording.
Register
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Jan27Webinar02:00 PM – 03:00 PM
Leveraging the Shifts in Hispanic Media Habits for Brand Growth
Hispanic Americans are driving some of the biggest shifts in digital media right now. Their engagement is moving beyond passive viewing into active, choice-driven experiences, from the rapid rise of subtitles as a default viewing behavior, to the growth of livestreaming, to communities built around co-creation and shared culture.
Join us as we unpack these shifts and show how to turn them into more targeted media decisions. We will share culturally grounded insights on where Hispanic audiences are engaging, why those spaces matter, and how brands can show up in ways that are truly authentic with nuance.
You will leave with a clearer view of the platforms and formats gaining momentum, practical actions you can take for your brand to connect with Hispanic consumers through relevant content and experiences, and guidance on optimizing channel mix and creativity to improve media ROI.
All registrants will receive access to the webinar recording.
Register
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Feb9Webinar02:00 PM – 03:00 PM
Why Super Bowl Ads Win or Whiff: The Real Drivers of Cultural Relevance
Which Super Bowl Ads nailed it, and which are lagging behind in cultural relevance and impact?
Our live panel of industry experts and cultural strategists will break down the cultural relevance, emotional impact, and strategic brilliance behind the ads that captivated millions. Discover the key components that brands leveraged to foster deeper connections, fuel brand love and loyalty, and future-proof their growth in an ever-changing marketplace.
We’ll share a round-up of the top performers, and the best practices that brands applied to create culturally relevant & impactful Super Bowl ads.
You won’t want to miss this!
All registrants will receive access to the webinar recording.
Register
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Feb19Webinar01:00 PM – 02:00 PM
The Top Demographic Shifts That Will Redefine Your Brand Strategy in 2026
America’s demographic landscape is changing faster than ever – and the brands that integrate that reality into marketing strategy and investments are the ones driving market share. Join us for a data-driven session unpacking the multicultural spending growth reshaping consumer expectations and brand strategy today.
We’ll explore how evolving intersectional identities, lifestyles, passion points, language preferences, and cultural values are redefining connection across key segments. Drawing on the newest Census ACS data and expert cultural analysis, we’ll highlight what brands must do now to stay relevant, resonant, and competitive.
You’ll walk away with clear, actionable guidance grounded in our “Three Big Ideas” and gain access to updated multicultural demographic data to inform your planning. Don’t miss this essential briefing on how to align your brand with the country’s most transformative trends.
All registrants will receive access to the webinar recording.
Register
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Feb25Webinar01:30 PM – 02:00 PM
Marketing Playbook: Top Culturally Relevant Brands for Black Consumers
Understanding what drives cultural resonance with Black consumers is essential for brands looking to lifetime value with deeper, more enduring connections.
Join us for a webinar where we’ll break down how top-performing brands are resonating with Black consumers and share case studies illustrating the strategies and touchpoints driving authentic connection.
You’ll leave with actionable steps for building marketing strategy and execution to earn the hearts and minds of Black consumers.
Register
All registrants will receive access to the webinar recording.
On-Demand Webinars
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New 2026 Predictions Every Brand Needs to Leverage
Watch for a clear, actionable look at the shifts ahead, and how to future proof your brand with cultural intelligence, analytics, and marketing that connect with the consumers shaping 2026.
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5 Ways Gen Z Changed the Marketing Funnel
Gen Z isn’t just the next audience—they’re rewriting the rules of marketing. With unmatched diversity and fluid identities, this generation navigates culture, community, and values in ways that traditional funnels can’t capture.
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Shifting Hispanic Sentiment and Spend Among Uncertainty: Implications for FinServ, CPG, FoodBev
How are increased deportations and mounting immigration-related stressors and more shaping the daily lives and consumers behaviors of Hispanic Americans?
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Growing Market Share with Gen Z through Culture First Brand Strategy
Gen Z is rewriting the rules of identity, ambition, and activism, forging a new path where self-expression is fluid, success is redefined, and change is driven by action, not just awareness.
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Hispanic Consumers: Navigating Cultural Traits and Media Trends for Impactful Marketing
Do you know how to navigate the cultural traits and media consumption trends of Hispanic consumers to enhance your marketing strategies?
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Reaching Gen Z: Effective Media Strategies for the Digital First Generation
Do you know the unique media consumption habits of Gen Z consumers and how to craft compelling strategies that resonate with this digital-first generation?
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Predictions 2025: How to Unlock Growth With Changing Consumer Trends
Uncover innovative ways to futureproof your brand and fuel brand growth with diverse consumers in 2025.
The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough.”
Automotive Industry Executive, Northern CA