Webinars & Events
Join us at in-person events and register for Collage’s webinars, which unveil new market research and insights on consumers across race, ethnicity, generation, sexuality and gender
Upcoming Events
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Feb9Webinar02:00 PM – 03:00 PM
Why Super Bowl Ads Win or Whiff: The Real Drivers of Cultural Relevance
Which Super Bowl Ads nailed it, and which are lagging behind in cultural relevance and impact?
Our live panel of industry experts and cultural strategists will break down the cultural relevance, emotional impact, and strategic brilliance behind the ads that captivated millions. Discover the key components that brands leveraged to foster deeper connections, fuel brand love and loyalty, and future-proof their growth in an ever-changing marketplace.
We’ll share a round-up of the top performers, and the best practices that brands applied to create culturally relevant & impactful Super Bowl ads.
You won’t want to miss this!
All registrants will receive access to the webinar recording.
Register
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Feb19Webinar01:00 PM – 02:00 PM
The Top Demographic Shifts That Will Redefine Your Brand Strategy in 2026
America’s demographic landscape is changing faster than ever – and the brands that integrate that reality into marketing strategy and investments are the ones driving market share. Join us for a data-driven session unpacking the multicultural spending growth reshaping consumer expectations and brand strategy today.
We’ll explore how evolving intersectional identities, lifestyles, passion points, language preferences, and cultural values are redefining connection across key segments. Drawing on the newest Census ACS data and expert cultural analysis, we’ll highlight what brands must do now to stay relevant, resonant, and competitive.
You’ll walk away with clear, actionable guidance grounded in our “Three Big Ideas” and gain access to updated multicultural demographic data to inform your planning. Don’t miss this essential briefing on how to align your brand with the country’s most transformative trends.
All registrants will receive access to the webinar recording.
Register
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Feb25Webinar01:30 PM – 02:00 PM
Marketing Playbook: Top Culturally Relevant Brands for Black Consumers
Understanding what drives cultural resonance with Black consumers is essential for brands looking to lifetime value with deeper, more enduring connections.
Join us for a webinar where we’ll break down how top-performing brands are resonating with Black consumers and share case studies illustrating the strategies and touchpoints driving authentic connection.
You’ll leave with actionable steps for building marketing strategy and execution to earn the hearts and minds of Black consumers.
Register
All registrants will receive access to the webinar recording.
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Mar12Webinar01:00 PM – 02:00 PM
Patriotism Shifts & Polarization: What It Means for Brands Ahead of America’s 250th
Join us for an exclusive briefing as we unveil new, original research from our America Now and Cultural Traits studies. We’ll go beyond the headlines to analyze how personal identity, diversity, and shifting values are redefining what it means to be “American” in 2026. Drawing on our deep expertise in young and multicultural consumers, we will unpack the data-driven realities of a country at a crossroads.
Register
All registrants will receive access to the webinar recording.
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Mar18Webinar01:00 PM – 01:30 PM
World Cup Momentum: How Brands Can Activate Around Soccer’s New Growth Era
Join us for a strategy-first session where we reveal original research on the state of U.S. soccer fandom. We’ll move beyond the “soccer mom” tropes to explore a diverse, tech-savvy, and deeply engaged audience that views the sport as a core part of their identity. Whether you are an official sponsor or looking for an organic cultural entry point, this webinar provides the playbook, this webinar provides the playbook for winning the biggest marketing opportunity of the decade.
Register
All registrants will receive access to the webinar recording.
On-Demand Webinars
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New 2026 Predictions Every Brand Needs to Leverage
Watch for a clear, actionable look at the shifts ahead, and how to future proof your brand with cultural intelligence, analytics, and marketing that connect with the consumers shaping 2026.
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5 Ways Gen Z Changed the Marketing Funnel
Gen Z isn’t just the next audience—they’re rewriting the rules of marketing. With unmatched diversity and fluid identities, this generation navigates culture, community, and values in ways that traditional funnels can’t capture.
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Shifting Hispanic Sentiment and Spend Among Uncertainty: Implications for FinServ, CPG, FoodBev
How are increased deportations and mounting immigration-related stressors and more shaping the daily lives and consumers behaviors of Hispanic Americans?
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Growing Market Share with Gen Z through Culture First Brand Strategy
Gen Z is rewriting the rules of identity, ambition, and activism, forging a new path where self-expression is fluid, success is redefined, and change is driven by action, not just awareness.
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Hispanic Consumers: Navigating Cultural Traits and Media Trends for Impactful Marketing
Do you know how to navigate the cultural traits and media consumption trends of Hispanic consumers to enhance your marketing strategies?
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Reaching Gen Z: Effective Media Strategies for the Digital First Generation
Do you know the unique media consumption habits of Gen Z consumers and how to craft compelling strategies that resonate with this digital-first generation?
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Predictions 2025: How to Unlock Growth With Changing Consumer Trends
Uncover innovative ways to futureproof your brand and fuel brand growth with diverse consumers in 2025.
The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough.”
Automotive Industry Executive, Northern CA