Hispanics represent the largest multicultural segment in the United States today. This fast-growing cohort of more than 59 million accounted for 50% of total U.S. population growth between 2012 and 2017 and is projected to almost double in size over the next 50 years. But it’s not just the increase in population that makes the segment a no-brainer for brands to pursue—it’s also the segment’s substantial growth in terms of purchasing power and expenditure over the last few years.
In this 30-minute webinar you will learn:
- What the current and future state of the U.S. Hispanic consumer segment looks like
- Key Hispanic traits, attitudes, and values
- How brands authentically and effectively activate the segment