Now that nearly all millennials are 21, we dig in to how they perceive and consume wine, as part of our larger study on millennial alcohol consumption. Learn how they compare to older generations, and discover their drinking habits and overall attitudes.
These highlights are part of our recent work exploring multicultural consumers’ attitudes and preferences towards insurance more generally, including life insurance, home insurance, and auto insurance.
One of the most surprising findings in our latest work on helping brands get inside the minds of gen-Z shoppers, is the role of digital. Despite their digital fluency, this generation isn’t taking online shopping by storm.
Today’s youngest consumer generation—gen-Z—is uniquely heterogeneous, with 13-year-olds relying on weekly allowances and 21-year-olds about to graduate college. Yet despite being in varying life stages, they share a consumer naïveté that binds them together as they explore and develop their emerging shopping independence.
In the latest installment of the millennial shopper deep dive, we break down the household products path to purchase. From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle. This is the latest in our millennial shopper series, where we also cover food and beverages, and personal care & beauty, and shopping.
Unleashing culture to drive brand growth