Tag: shopping
2024 Generations Demographics: Size Your Brand’s Opportunities with Updated Demographic Insights
New American Community Survey data is here! Our analysis highlights evolving demographic and life stage shifts across core generations: Gen Z, Millennial, Gen X, and Boomer. Read on to learn more.
Engage Women Small Business Owners in America
Small businesses drive the U.S. economy, and their owners reflect the diverse cultures and perspectives of Americans. Read on for more information about how to connect with women small business owners by understanding how they see themselves, their goals, challenges, and motivations for partnering with larger companies.
How to Create an Effective Health and Wellness Marketing Campaign (A Complete Guide)
Effective health and wellness marketing is essential for unlocking value within the health and wellness industry.
What’s Ahead in 2024: Unveiling the Power of Diverse America
As we embark on the opportunities ahead in the new year, we are delighted to share insights from some of the latest diverse consumer trends, cutting-edge strategies, and invaluable research across industries that will shape your approach to winning diverse America in the coming year and beyond.
Start 2024 Strong with Our Top 10 Most Popular Insights of 2023
The evolution of the consumer landscape in 2023 made for quite the interesting year. More than 300 iconic American brands relied on Collage Group’s insights, tools, and expertise to engage and win diverse consumers through it all.
Brand-Building Cultural Insights for Successful Hispanic Marketing
At 67 million people, the Hispanic population is responsible for 75% of population growth in America in the last two years, according to research by Collage Group.
Target Boycott: LGBTQ+ Inclusivity vs. Brand Loyalty
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.
Engage Small Business Owners in America
American small businesses drive the America economy, and their owners reflect the diverse cultures and perspectives of Americans. Read on for more information about how to connect with small business owners.
Juneteenth 2023: What Should My Brand Do?
It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.
Top Brands for Gen Z Consumers: Learnings, Activations and More
CultureRate:Brand measures brands on Cultural Fluency among different consumer segments.