Posts

Wine Consumption and Trends Among Millennials

Now that nearly all millennials are 21, we dig in to how they perceive and consume wine, as part of our larger study on millennial alcohol consumption.  Learn how they compare to older generations, and discover their drinking habits and overall attitudes.

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Buying Auto Insurance? What Matters Most to Multicultural Consumers

Car insurance is an important asset to many multicultural consumers across the U.S. As such, it’s critical for brands to understand how they choose insurance companies and their path-to-purchase.

These highlights are part of our recent work exploring multicultural consumers’ attitudes and preferences towards insurance more generally, including life insurancehome insurance, and auto insurance.

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Is That Organic? How Millennial Food & Beverage Choices are Quickly Changing

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Consumers of all ages have begun to pay more attention to their health and wellness. So how can brands position themselves around these trends? Our food and beverage deep dive takes a look at how gen-Z and millennials’ conception of health and wellness influences their behaviors.

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Digital Takes a Back Seat in Gen-Z Shopping Habits

One of the most surprising findings in our latest work on helping brands get inside the minds of gen-Z shoppers, is the role of digital. Despite their digital fluency, this generation isn’t taking online shopping by storm.

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Getting Inside the Mind of the Gen-Z Shopper

Today’s youngest consumer generation—gen-Z—is uniquely heterogeneous, with 13-year-olds relying on weekly allowances and 21-year-olds about to graduate college. Yet despite being in varying life stages, they share a consumer naïveté that binds them together as they explore and develop their emerging shopping independence.

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The Millennial Path to Purchase: Household Products

In the latest installment of the millennial shopper deep dive, we break down the household products path to purchase.  From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle.  This is the latest in our millennial shopper series, where we also cover food and beverages, and personal care & beauty, and shopping.

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The Millennial Path to Purchase: Clothing

In this installment of the millennial shopper deep dive, we break down the clothing path to purchase.  From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle.  This is the latest in our millennial shopper series, where we also cover food and beverages, and personal care & beauty.

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