To understand the importance of U.S. Hispanic consumers, we need to start with the basics: such as the defining cultural features shared across U.S. Latinos. As part of our broader “Essentials of Hispanic Marketing” series – we focus on language, shared values, and cultural influence.
https://www.collagegroup.com/wp-content/uploads/2018/05/Essentials-of-Hispanic-Marketing.jpg12801920Katie Hocksteinhttps://www.collagegroup.com/wp-content/uploads/2021/04/Collage-Group-Main_167-space.pngKatie Hockstein2018-05-24 18:42:362019-01-02 15:30:27Essentials of Hispanic Marketing: Cultural Insights for Best-in-Class Marketing
As marijuana is legalized in an increasing number of states, the conversation continues around how it will affect the alcohol industry, and whether it will serve as a complement or substitute. How consumer attitudes towards health and wellness evolve will be an important determinant of its impact on the industry.
Functional acculturation is key to understanding the U.S. Hispanic experience. It illustrates the shift from Spanish to English and how this segment navigates Anglo-American society. Our series on Essentials of Hispanic marketing begins with what brands need to know about functional acculturation from definitions to population estimates to growth.
With the rise of multiculturalism and a chaotic political climate, brands have found themselves in a tough balancing act. Often, they need to decide if they should stay on the sidelines or take action, at the risk of becoming a punchline.
https://www.collagegroup.com/wp-content/uploads/2018/05/Breaking-Through-Polarization.jpg9711500Katie Hocksteinhttps://www.collagegroup.com/wp-content/uploads/2021/04/Collage-Group-Main_167-space.pngKatie Hockstein2018-05-04 16:33:442019-01-02 15:34:26How Brands Can Break Through a Polarized America