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June 7, 2022
Jill Rosenfeld – Research Manager
During this presentation, brand leaders shared real-world examples of how they are using diverse consumer insights to support the rights of and improving the lives of LGBTQ+ Americans.
Read on and fill out the form for the replay and excerpt from our
Pride Month presentation.
The LGBTQ+ segment is a complex, multifaceted group that’s often ignored or misrepresented in advertising. In fact, more than six in ten LGBTQ+ consumers are not satisfied with how people of their sexuality are portrayed in advertising. But representation alone is not enough to prove that your brand cares about the LGBTQ+ community.
Brands today must understand LGBTQ+ people on a multitude of levels—from their demographics to how they identify and even what they value—to effectively understand and engage them.
The insights presented were created as part of our member research program, LGBTQ+ & Gender, launched in January 2021. As the leading source of consumer insights about diverse America, we are thrilled to share these insights into sexuality and gender identity with you.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
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