Best Practices
Essential Insights for Navigating Trust, Cultural Relevance, and Brand Risk in Today’s Rapidly Evolving Consumer Landscape
In today’s fast-changing brand landscape, the rules of consumer engagement are being rewritten. Consumers are more empowered, diverse, and values-driven than ever. For brands, this means navigating social expectations, tech disruption, and cultural shifts—under constant digital scrutiny.
This hub unites vital areas of Collage’s research to help marketers meet the moment, including managing DEI backlash, closing the AI trust gap, and authentically engaging Hispanic consumers. These insights empower brands to lead with cultural fluency, credibility, and purpose.
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By synthesizing these powerful themes, this page offers a holistic view of what it takes to succeed in a marketplace shaped by rapid change, rising expectations, and the undeniable force of cultural relevance. Explore the linked landing pages to dive deeper into the insights and tools that will position your brand for sustainable growth.
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When Brands and Consumers Clash: Navigating Backlash and Boycotts
Explore consumer insights, new research, strategies, and tools to help you stay ahead in a dynamic consumer landscape.
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Gen AI and Consumer Trust
Generative AI is reshaping how businesses operate—but consumer trust hasn’t caught up. To bridge that gap, leaders must design AI strategies that are deeply attuned to the values of diverse segments.
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Hispanic Market Research
Leverage Collage Insights to authentically engage the growing Hispanic market—not just because of their population growth, but also their strong purchasing power.
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New Gen Alpha Trends
Gen Alpha is redefining how brands connect with today’s consumers. Born after 2013, this 44-million-strong generation is already shaping household purchases, media habits, and brand perception in powerful ways.
Collage in the News
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Loss Of Corporate Support For Pride Month Won’t Disrupt The Pride Movement
"This year's corporate Pride rollbacks are certainly an escalation, but not a new trend," shared Jack Mackinnon, senior director of cultural insights at research firm…
Gen Alpha Data Unveils Future Influence & Purchasing Behaviors
Collage released research on Gen Alpha’s purchasing behavior, highlighting their digital fluency and emotional intelligence. CEO David Wellisch noted, “Winning with Gen Alpha requires more…
Four Ways Retailers Are Preying on Your Tariff Anxieties and Making You Spend More
Americans have gone on a money-spending spree this spring — and not because they feel rich. Quite the opposite, with the University of Michigan Consumer Sentiment Index…
Tariff-fueled price hikes threaten online Chinese marketplaces
Tariff-related price hikes could drive many U.S. shoppers away from Chinese marketplaces. A Collage Group survey found 46% of Gen Zers would switch to cheaper…