Insight Scoop

As America approaches the 2024 elections, consumers increasingly seek brands that actively participate in issues-based marketing, demonstrating a clear alignment with their values and beliefs. And politics plays a significant role in shaping these values.

Culturally fluent ads use culture to efficiently and effectively connect across segments. Uncover the secrets behind how these iconic brands are creating the top culturally fluent ads among Black consumers.

How do you create a digital media strategy that truly captivates diverse America? As a marketer, you’re presented with a unique opportunity to enthrall and engage your audience through media channels. Learn how in our...

From Beyoncé's powerhouse presence to e.l.f. Cosmetics' courtroom quips, the Super Bowl ads of 2024 offered a rollercoaster of emotions and innovation. Dive into our panel's breakdown, uncovering the hits, misses, and the game-changing moments...

Black History Month, February 1—29, 2024, is a key opportunity for brands to celebrate Black achievements and contributions to American culture. Black cultural holidays are booming in the United States, and Black Americans don’t shy...

The Hispanic Marketing Council (HMC) is accepting entries for their Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and cultural fluency. Collage Group is excited to announce...