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Multicultural Consumer Research

Deep dive into Hispanic, Asian & Black consumer insights compared to White consumers. Differentiate what works and doesn’t for engaging the attitudes, behaviors and values of these segments.

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Generational Consumer Research

Access consumer insights to understand and engage the attitudes, behaviors and values of all generational segments: Gen Z, Millennial, Gen X and Boomer. Dive deeper into the group we call the New Wave.

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LGBTQ & Gender Consumer Research

Explore consumer insights into the attitudes, behaviors and values of the LGBTQ community vs. non-LGBTQ. Dive deeper into gender identity, exploring women and other segments when available.

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Parents & Kids Consumer Research

Get the insights you need to engage and activate parents and kids across race and ethnicity. Explore how culture impacts the roles that moms and dads play in their children’s lives.

The Latest Cultural Fluency Insights

The Top Brands for Women: Learnings, Activations and More

Top brands use culture efficiently and effectively to connect across segments. Do you know how yours performs? Discover the top culturally fluent brands for Women and relevant insights to what these brands are doing to resonate.

Insights for Authentically Engaging Women Consumers for Growth

Many advertisers are missing the mark in their portrayals of this powerful consumer segment – only about half of Women say they’re satisfied with portrayals of their gender in advertising. Learn more about Women consumers’ evolving, complex identities.

Drive Brand Relevance with Gen Z Consumer Essentials

Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as part of their sense of identity. Learn more about Gen Z Americans’ unique perspectives and motivations.

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