Black Consumer Passion Points

Black Americans represent a unique, influential audience. This segment is projected to contribute to 14% of population growth through 2060, skews slightly younger than the general U.S. population, and a purchasing power of over $1 trillion. Do you know what fuels interest and passion among this important consumer segment?

Learn how to build cultural resonance among Black consumers that can deliver growth to your brand with our latest webinar, Black Consumer Passion Points. Passion points are the activities and areas of life that consumers prioritize when spending their time, money, and attention. These areas include sports, fitness, food, fashion, travel, movies & tv shows, music, video games, home improvements and gardening, and more.

Attendees will access a sample of updated proprietary insights including:

• Priorities and tradeoffs Black Americans make when considering Passion Points
• Deep dives into the segment’s top Passion Points
• Implications and action steps to leverage Passion Points to drive connection and authentic engagement among Black consumers