Leverage Gen Z Trends for Brand & Business Impact
Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect what this means for brands across categories.
These 1-2 day sessions (spread across multiple days) are tailored to help brand teams apply our Cultural Fluency framework, reveal new opportunities to activate multicultural consumers and inspire improvements in execution and advertising.
Cofacilitated by one of our subject matter experts and an “experience producer,” our Virtual Workshops are highly interactive. We take full advantage of technologies such as white boarding, polling, chatting, and dynamic breakout rooms, with minute-by-minute tech support and troubleshooting.
Moreover, we are dynamically updating the content of these workshops with cutting-edge insights from our ongoing Covid-19 Research Initiative.
1. Ground you and your team in our Cultural Fluency Framework— What to Say to be Relevant, How to Say it Authentically, Where to Say it to Connect
2. Unpack the Cultural Group Traits of the segments that matter most to your growth. Our active learning exercises allow your team to internalize the critical nuggets of our comprehensive fact-based research into culture across all major race/ethnicities and generations.
3. Understand how to create Culturally Fluent executions: We tailor insights from our ever-growing CultureRate:Ad database to reveal what works and what doesn’t in advertising for specific segments and categories
4. Workshop Insights to Action: Align the whole team around key takeaways that prioritize action in the short, medium and long term. Cover all the bases, including product and commercial innovation, equity and communication, marketing activation and retail in-store or online.
Dive into More Insights
Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect what this means for brands across categories.
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Many advertisers are missing the mark in their portrayals of this powerful consumer segment. Only about half of Women say they’re satisfied with portrayals of their gender in advertising. Learn more about how you can engage Women consumers’ evolving, complex identities for growth.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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Bethesda, Maryland, 20814
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Stay Informed
Email *:
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group