LGBTQ+ & Gender Consumer Insights

Explore unique consumer trends among the LGBTQ+ community. Go further into gender identity, exploring men, women, transgender, non-binary and more.

The U.S. cultural landscape is transforming, as the growth of multicultural Americans acts as an engine to drive increased inclusion across all diverse consumer segments. Coincident with this change has been an increase in inclusion of LGBTQ+ people and a convergence with efforts to better represent and empower women and girls in all aspects of society.

Key Elements of our LGBTQ+ & Gender Program

    • Consumer Essentials – Uncover insights and effective executions with data-driven measures of cultural variation.
    • Passion Points – Explore music, food, sports, media and other passions.
    • Category Insights – Spotlight timely, emerging LGBTQ+ and gender trends by industry.
    • Brand & Ad Testing – Assess the cultural fluency of brands and ads.
    • Strategic Frameworks – Apply strategic frameworks to prioritize the steps required to drive growth and market share.
America's Growing Diversity Embrace far more than Race and Ethnicity

Read on and fill out the form for an excerpt from our LGBTQ+ Consumer Passion Points presentation.

LGBTQ Consumer Passion Points presentation cover

LGBTQ+ Market Research

It’s no secret that America is quickly becoming more and more diverse. One fast-growing group is the LGBTQ+ community. Estimates show this segment includes at least 12 million American adults. As laws change and societal acceptance increases, more and more people feel comfortable embracing their LGBTQ+ identities and are raising their hands to be counted. 

Women's Market Research

Women make up half or more of the U.S. population, but they dominate consumer spending, making around 70-80% of all purchasing decisions. As women continue to make strides in all aspects of social, cultural and business leadership, rethinking gender stereotypes and approaching the segment of women and girls with new eyes are necessary to engage women.

Read on and fill out the form for an excerpt from our Women Consumer Passion Points presentation.

Women Consumer Passion Points - External Webinar

The Latest in LGBTQ+ & Gender Market Consumer Trends

Pride month parade standing under giant rainbow flag

How Do Culturally Fluent Brands Approach Pride Month?

Reading Time: 2 minutes. At Collage Group, our business is to celebrate the diversity that is transforming America. When it comes to Pride Month, we stand with the LGBTQ+ community in celebration of their many contributions to our culture, their many allies, and the brands that support them.

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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