Reading Time: 3 minutes. Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.
LGBTQ+ & Gender Consumer Insights
Explore unique consumer trends among the LGBTQ+ community. Go further into gender identity, exploring men, women, transgender, non-binary and more.
The U.S. cultural landscape is transforming, as the growth of multicultural Americans acts as an engine to drive increased inclusion across all diverse consumer segments. Coincident with this change has been an increase in inclusion of LGBTQ+ people and a convergence with efforts to better represent and empower women and girls in all aspects of society.
Key Elements of our LGBTQ+ & Gender Program
- Consumer Essentials – Uncover insights and effective executions with data-driven measures of cultural variation.
- Passion Points – Explore music, food, sports, media and other passions.
- Category Insights – Spotlight timely, emerging LGBTQ+ and gender trends by industry.
- Brand & Ad Testing – Assess the cultural fluency of brands and ads.
- Strategic Frameworks – Apply strategic frameworks to prioritize the steps required to drive growth and market share.
Read on and fill out the form for an excerpt from our LGBTQ+ Consumer Passion Points presentation.
LGBTQ+ Market Research
It’s no secret that America is quickly becoming more and more diverse. One fast-growing group is the LGBTQ+ community. Estimates show this segment includes at least 12 million American adults. As laws change and societal acceptance increases, more and more people feel comfortable embracing their LGBTQ+ identities and are raising their hands to be counted.
Women's Market Research
Women make up half or more of the U.S. population, but they dominate consumer spending, making around 70-80% of all purchasing decisions. As women continue to make strides in all aspects of social, cultural and business leadership, rethinking gender stereotypes and approaching the segment of women and girls with new eyes are necessary to engage women.
Read on and fill out the form for an excerpt from our Women Consumer Passion Points presentation.
The Latest in LGBTQ+ & Gender Market Consumer Trends
Reading Time: 3 minutes. Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting with the LGBTQ+ community while minimizing potential backlash from other segments.
Unpacking the Target Boycott: Navigating the Complex Landscape of LGBTQ+ Inclusivity and Brand Loyalty
Reading Time: 12 minutes. Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.
Reading Time: 2 minutes. Turn insight into impact by learning how Multicultural consumers prepare for and celebrate Halloween.
Reading Time: 9 minutes. Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.
Reading Time: 2 minutes. Transform your marketing and brand strategy by learning how Americans across sexual identities engage with media, including social media, movies, TV shows, online videos, music, and podcasts.
Products & Services
Use culture to connect efficiently and effectively across segments
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.