Webinars & Events
Join us at in-person events and register for Collage’s webinars, which unveil new market research and insights on consumers across race, ethnicity, generation, sexuality and gender
Upcoming Events
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Jan15Webinar01:00 PM – 02:00 PM
The Great Disconnect: How Brands Must Recalibrate to the New Consumer Zeitgeist
Collage unveils its new America Now data and insights on the changing Consumer Zeitgeist.
Learn how brands can leverage cultural signals, deep research, and the power of AI to uncover new insights that go beyond surface trends and reveal what truly drives purchase intent.
In a world marked by cultural volatility, rising skepticism, and accelerated technological disruption, brands can no longer rely solely on traditional marketing – they must forge authentic human connections with transparency, nuance, and a new growth playbook. Collage will unveil new insights from our trended America Now research highlighting shifting cultural values, consumer sentiment, and purchase drivers. Attendees will learn best practices on how brands can uncover new growth opportunities, identify cultural relevance gaps, and (re)build lasting consumer trust.
Register
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Jan22Webinar01:30 PM – 02:00 PM
Beyond Your Core: How to Identify Gen Z Growth Audiences for Your Brand
Gen Z is reshaping identity, culture, and consumer expectations – and brands need deeper and more actionable insights than ever before.
Join us for a practical webinar where we break down the latest findings from our Gen Z Consumer Focus report to show you exactly how to identify emerging audiences, understand the differences of micro-segments within Gen Z, and how to turn the data into action to develop more resonate advertising and effective media buys.
We’ll unpack the key Group Traits and Identity Shifts defining Gen Z today – and illustrate their cultural traits, passion points, fandom, moments that matter, and key data on which brands are resonating with them.
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Jan27Webinar02:00 PM – 03:00 PM
Leveraging the Shifts in Hispanic Media Habits for Brand Growth
Hispanic Americans are driving some of the biggest shifts in digital media right now. Their engagement is moving beyond passive viewing into active, choice-driven experiences, from the rapid rise of subtitles as a default viewing behavior, to the growth of livestreaming, to communities built around co-creation and shared culture.
Join us as we unpack these shifts and show how to turn them into more targeted media decisions. We will share culturally grounded insights on where Hispanic audiences are engaging, why those spaces matter, and how brands can show up in ways that are truly authentic with nuance.
You will leave with a clearer view of the platforms and formats gaining momentum, practical actions you can take for your brand to connect with Hispanic consumers through relevant content and experiences, and guidance on optimizing channel mix and creativity to improve media ROI.
Register
On-Demand Webinars
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New 2026 Predictions Every Brand Needs to Leverage
Watch for a clear, actionable look at the shifts ahead, and how to future proof your brand with cultural intelligence, analytics, and marketing that connect with the consumers shaping 2026.
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5 Ways Gen Z Changed the Marketing Funnel
Gen Z isn’t just the next audience—they’re rewriting the rules of marketing. With unmatched diversity and fluid identities, this generation navigates culture, community, and values in ways that traditional funnels can’t capture.
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Shifting Hispanic Sentiment and Spend Among Uncertainty: Implications for FinServ, CPG, FoodBev
How are increased deportations and mounting immigration-related stressors and more shaping the daily lives and consumers behaviors of Hispanic Americans?
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Growing Market Share with Gen Z through Culture First Brand Strategy
Gen Z is rewriting the rules of identity, ambition, and activism, forging a new path where self-expression is fluid, success is redefined, and change is driven by action, not just awareness.
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Hispanic Consumers: Navigating Cultural Traits and Media Trends for Impactful Marketing
Do you know how to navigate the cultural traits and media consumption trends of Hispanic consumers to enhance your marketing strategies?
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Reaching Gen Z: Effective Media Strategies for the Digital First Generation
Do you know the unique media consumption habits of Gen Z consumers and how to craft compelling strategies that resonate with this digital-first generation?
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Predictions 2025: How to Unlock Growth With Changing Consumer Trends
Uncover innovative ways to futureproof your brand and fuel brand growth with diverse consumers in 2025.
The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough.”
Automotive Industry Executive, Northern CA