Webinars & Events
Join us at in-person events and register for Collage’s webinars, which unveil new market research and insights on consumers across race, ethnicity, generation, sexuality and gender
Upcoming Events
-
May19Webinar01:00 PM – 02:00 PM
Gen Z-maxxing: How to Renew Brand Trust with Gen Z’s Core Cultural Attitudes
This session deep-dives into our latest 2026 Gen Z Consumer Focus research, revealing how CMOs and insights professionals can move beyond polished perfection to embrace the honesty, humanity, and accountability this cohort demands. Attendees will gain strategies for navigating Gen Z’s three definitive group traits – Pressured, Game-Changing, and Collective Individuality – that dictate the generation’s brand selection.
Register
All registrants will receive access to the webinar recording.
-
Jun16Webinar02:00 PM – 03:00 PM
Cracking the Cultural Fluency Code: How HMC’s Top Ads Won Hispanic Audiences
Want to know what the best Ads for Hispanic consumers are in 2026 and why?
Join us with the Hispanic Marketing Council (HMC) for an exclusive look behind the curtain of the 2026 Strategic Excellence Awards. We’re moving past the “what” and diving deep into the “how,” dissecting the standout campaigns that defined the year through emotional impact and sophisticated storytelling.
Register
All registrants will receive access to the webinar recording.
-
Jun25Webinar01:00 PM – 02:00 PM
The 2026 Big Trends: Navigating Shifts Toward Presence, Privacy, and Deep Trust
In this session, we’ll dive into Collage’s 2026 Big Trends research, revealing how consumers are navigating the tension between Retreating to safety and Re-Engaging with what is right for them. We will break down the four defining shifts that are rewriting the brand-consumer contract.
Attendees will gain a comprehensive roadmap to engage with these new behaviors – from localizing activations to partnering on “home-sweet-home” projects. Join us to discover how to move beyond the noise and provide the “unplugged luxury” and authentically fit current consumer demands.
Register
All registrants will receive access to the webinar recording.
On-Demand Webinars
-
The New Hispanic Perspective: Why Cultural Specificity Is the Business Imperative for 2026
Watch our on-demand webinar where we break down our proprietary 2026 Hispanic Consumer Focus, revealing how to navigate the complex identities and values that define brand loyalty today.
-
Patriotism Shifts & Polarization: What It Means for Brands Ahead of America’s 250th
Watch our on-demand webinar as as we unveil our latest research from our America Now and Cultural Traits studies.
-
New 2026 Predictions Every Brand Needs to Leverage
Watch for a clear, actionable look at the shifts ahead, and how to future proof your brand with cultural intelligence, analytics, and marketing that connect with the consumers shaping 2026.
-
5 Ways Gen Z Changed the Marketing Funnel
Gen Z isn’t just the next audience—they’re rewriting the rules of marketing. With unmatched diversity and fluid identities, this generation navigates culture, community, and values in ways that traditional funnels can’t capture.
-
Shifting Hispanic Sentiment and Spend Among Uncertainty: Implications for FinServ, CPG, FoodBev
How are increased deportations and mounting immigration-related stressors and more shaping the daily lives and consumers behaviors of Hispanic Americans?
-
Growing Market Share with Gen Z through Culture First Brand Strategy
Gen Z is rewriting the rules of identity, ambition, and activism, forging a new path where self-expression is fluid, success is redefined, and change is driven by action, not just awareness.
-
Hispanic Consumers: Navigating Cultural Traits and Media Trends for Impactful Marketing
Do you know how to navigate the cultural traits and media consumption trends of Hispanic consumers to enhance your marketing strategies?
-
Reaching Gen Z: Effective Media Strategies for the Digital First Generation
Do you know the unique media consumption habits of Gen Z consumers and how to craft compelling strategies that resonate with this digital-first generation?
-
Predictions 2025: How to Unlock Growth With Changing Consumer Trends
Uncover innovative ways to futureproof your brand and fuel brand growth with diverse consumers in 2025.
The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough.”
Automotive Industry Executive, Northern CA