Webinars & Events
Join us at in-person events and register for Collage’s webinars, which unveil new market research and insights on consumers across race, ethnicity, generation, sexuality and gender
Upcoming Events
Collage’s webinars are an exclusive benefit for our clients. As a non-client, you are welcome to attend up to 2 webinars to sample the cultural intelligence insights and best practices that Collage offers. Please contact us to unlock full access.
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Oct16Virtual Event01:00 PM – 02:00 PM
5 Ways Gen Z Changed the Marketing Funnel
Gen Z isn’t just the next audience—they’re rewriting the rules of marketing. With unmatched diversity and fluid identities, this generation navigates culture, community, and values in ways that traditional funnels can’t capture. Join Collage Group as we unpack how Gen Z is reshaping how brands earn attention and drive action. From creators replacing commercials to cultural moments fueling discovery, you’ll gain practical strategies to connect authentically and convert meaningfully with Gen Z.
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Oct22Webinar12:30 PM – 01:00 PM
Winning with Gen Alpha: Unlock the Purchase Drivers of Toys, Games, Gift Giving
This new webinar, Winning with Gen Alpha: Unlock the Purchase Drivers of Toys, Games, and Gift Giving, unites Collage’s Cultural Insights and Audience Intelligence and MikMak’s eCommerce Expertise to help brands win this coming holiday season. Attendees will gain a holistic view of how Gen Alpha and their families make purchase decisions and how toy and games brands can convert those insights into competitive advantage. You will leave understanding how to combine cultural context with real time eCommerce data to prepare and respond to these shopping trends.
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Oct28In Person Event08:30 AM – 06:45 PM
TMRE Insights: The Next Era
Collage is sponsoring TMRE 2025 in Las Vegas, a leading event for insights professionals driving the future of research and strategy. With a focus on innovation, technology, and actionable intelligence, TMRE is where forward-thinking researchers come together. Meet us there to connect!
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Oct28Webinar02:00 PM – 03:00 PM
Best Practices to Engage Hispanic Consumers: How Cultural Shifts Shape Today’s Buying Behavior
Diversity is rapidly growing for the Hispanic population, and the surge in the variety of Hispanic subcultures creates a new challenge for brands. How do you appeal to this ever-expanding consumer population, while authentically respecting the full diversity of the individuals within that population? In this webinar, you will learn how to authentically engage Hispanic consumers. We will provide a brand-new look at the data-driven insights and tools necessary to develop more efficient general market campaigns, as well as more effective dedicated activations for greater financial impact.
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Nov13Webinar12:30 PM – 01:00 PM
America Now
Join us as we reveal our flagship America Now 2025 research.
In this webinar we will share insights on the greatest shifts that emerged amongst American consumers this year. Discover how your brand can evolve alongside today’s consumers—not just to keep up, but to lead. Don’t miss this essential briefing on how to grow trust, advocacy, and competitive advantage.
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Nov19Webinar12:30 PM – 01:00 PM
The ROI Playbook: How to Win with Changing Multicultural Media Habits
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Media is woven into consumers’ daily lives—from social feeds to streaming platforms, movies, music, and even books. To connect authentically, brands must understand not just where people are spending their time, but why they’re drawn to specific platforms, genres, and formats.
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The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough.”
Automotive Industry Executive, Northern CA