Webinars & Events
Join us at in-person events and register for Collage’s webinars, which unveil new market research and insights on consumers across race, ethnicity, generation, sexuality and gender
Upcoming Events
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Jul16Webinar01:00 PM – 02:00 PM
The Art of Gaining Share in Saturated Categories: Why Cultural Specificity Is the New Conversion Advantage
In today’s market, the biggest challenge for brands isn’t reach: it’s differentiation. Categories are crowded, private labels are stronger, and traditional advantages like awareness, price, and scale are losing durability. To win share, brands now need a new specific strategy to capture consumer choice, switch, and loyalty. The new advantage is cultural specificity.
Join the Insights Association and Collage Group to explore how cultural specificity gets brands beyond broad segmentation and trend-chasing to sharp messaging, relevant products, strong retail strategies, and high-performing activations.
Register
All registrants will receive access to the webinar recording.
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Jul28Webinar02:00 PM – 03:00 PM
How the Top World Cup Ads Won the Global Stage: A Creative Breakdown with Coca-Cola, Proximo Spirits, Adsmovil & Collage Group
We invite you for a rich, data-driven panel discussion with Coca-Cola, Proximo Spirits (Gran Centenario), Adsmovil and Collage Group as we dissect the top ads from the World Cup. We’ll kick off with a high-impact profile of today’s soccer fans, spotlighting the over-indexing cultural attitudes that drive their loyalty. Then, our panel of industry leaders will reveal the 5 defining creative themes that shaped the tournament’s marketing landscape.
Whether you’re looking to capture the passion of multicultural sports fans or looking for a blueprint on how to turn creative concepts into high-performing cultural activations, this panel will give you the playbook.
Register
All registrants will receive access to the webinar recording.
On-Demand Webinars
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The New Hispanic Perspective: Why Cultural Specificity Is the Business Imperative for 2026
Watch our on-demand webinar where we break down our proprietary 2026 Hispanic Consumer Focus, revealing how to navigate the complex identities and values that define brand loyalty today.
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Patriotism Shifts & Polarization: What It Means for Brands Ahead of America’s 250th
Watch our on-demand webinar as as we unveil our latest research from our America Now and Cultural Traits studies.
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New 2026 Predictions Every Brand Needs to Leverage
Watch for a clear, actionable look at the shifts ahead, and how to future proof your brand with cultural intelligence, analytics, and marketing that connect with the consumers shaping 2026.
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5 Ways Gen Z Changed the Marketing Funnel
Gen Z isn’t just the next audience—they’re rewriting the rules of marketing. With unmatched diversity and fluid identities, this generation navigates culture, community, and values in ways that traditional funnels can’t capture.
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Shifting Hispanic Sentiment and Spend Among Uncertainty: Implications for FinServ, CPG, FoodBev
How are increased deportations and mounting immigration-related stressors and more shaping the daily lives and consumers behaviors of Hispanic Americans?
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Growing Market Share with Gen Z through Culture First Brand Strategy
Gen Z is rewriting the rules of identity, ambition, and activism, forging a new path where self-expression is fluid, success is redefined, and change is driven by action, not just awareness.
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Hispanic Consumers: Navigating Cultural Traits and Media Trends for Impactful Marketing
Do you know how to navigate the cultural traits and media consumption trends of Hispanic consumers to enhance your marketing strategies?
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Reaching Gen Z: Effective Media Strategies for the Digital First Generation
Do you know the unique media consumption habits of Gen Z consumers and how to craft compelling strategies that resonate with this digital-first generation?
The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough.”
Automotive Industry Executive, Northern CA