Webinars & Events
Join us at in-person events and register for Collage’s webinars, which unveil new market research and insights on consumers across race, ethnicity, generation, sexuality and gender
Upcoming Events
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Oct15Webinar01:00 PM – 02:00 PM
How Coca-Cola is Making Multicultural Marketing Everyone’s Job
Collage & Insights Association Webinar
Date and Time: October 15, 1:00 PM ET
As consumer identities become increasingly multidimensional, growth is constrained when cultural intelligence remains isolated within specialized teams. In partnership with Collage, Coca-Cola is embedding cultural intelligence across strategy, insights, creative, media, and measurement, transforming it from a marketing discipline into an enterprise growth capability. This session will explore how breaking down organizational silos, building cultural fluency at scale, and operationalizing inclusive growth enables teams to move beyond broad audience assumptions and drive stronger relevance, performance, and business impact across Growth Audiences.
Key Takeaways:
-How to position cultural intelligence as a driver of enterprise growth and competitive advantage.
-Why removing organizational silos unlocks stronger growth audience engagement and business impact.
-How cultural specificity creates broader resonance, relevance, and measurable growth.
-How leading organizations build cultural fluency across teams, functions, and decision-making.
-How to establish repeatable practices that embed inclusive growth into everyday business operations.
Presenters:
Register Today
Stephanie Eaddy
Director of Multicultural Marketing North America, The Coca-Cola Company
Zekeera Belton
SVP, Enterprise Growth, Collage
On-Demand Webinars
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How the Top World Cup Ads Won the Global Stage: Panel Discussion with Coke, Proximo & Adsmovil
Watch our on-demand webinar for a rich, data-driven panel discussion with Coca-Cola, Proximo Spirits (Gran Centenario), Adsmovil, and Collage Group where we dissect the top ads from the World Cup.
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The New Hispanic Perspective: Why Cultural Specificity Is the Business Imperative for 2026
Watch our on-demand webinar where we break down our proprietary 2026 Hispanic Consumer Focus, revealing how to navigate the complex identities and values that define brand loyalty today.
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Patriotism Shifts & Polarization: What It Means for Brands Ahead of America’s 250th
Watch our on-demand webinar as as we unveil our latest research from our America Now and Cultural Traits studies.
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New 2026 Predictions Every Brand Needs to Leverage
Watch for a clear, actionable look at the shifts ahead, and how to future proof your brand with cultural intelligence, analytics, and marketing that connect with the consumers shaping 2026.
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5 Ways Gen Z Changed the Marketing Funnel
Gen Z isn’t just the next audience—they’re rewriting the rules of marketing. With unmatched diversity and fluid identities, this generation navigates culture, community, and values in ways that traditional funnels can’t capture.
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Shifting Hispanic Sentiment and Spend Among Uncertainty: Implications for FinServ, CPG, FoodBev
How are increased deportations and mounting immigration-related stressors and more shaping the daily lives and consumers behaviors of Hispanic Americans?
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Growing Market Share with Gen Z through Culture First Brand Strategy
Gen Z is rewriting the rules of identity, ambition, and activism, forging a new path where self-expression is fluid, success is redefined, and change is driven by action, not just awareness.
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Hispanic Consumers: Navigating Cultural Traits and Media Trends for Impactful Marketing
Do you know how to navigate the cultural traits and media consumption trends of Hispanic consumers to enhance your marketing strategies?
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Reaching Gen Z: Effective Media Strategies for the Digital First Generation
Do you know the unique media consumption habits of Gen Z consumers and how to craft compelling strategies that resonate with this digital-first generation?
The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough.”
Automotive Industry Executive, Northern CA