Webinars & Events

Upcoming Events

• Sep

  29

  Webinar

  01:00 PM – 02:00 PM

  Breaking Through With Hispanic Consumers: Building Resonance Beyond Seasonal Recognition

  Collage & Insights Association Webinar

  Date and Time: September 29, 1:00 PM ET

  Today’s Hispanic consumers expect more than seasonal recognition during Hispanic Heritage Month. They want brands to understand the details that make their lives recognizable, reflect the breadth of Hispanic identities, and demonstrate a genuine commitment to the values that matter to their communities. 

  Join Collage and the Insights Association for a timely conversation on how brands can move beyond one-month campaigns to build authentic, year-round connections with one of America’s fastest-growing and most influential consumer segments.

  Drawing from Collage’s latest Hispanic consumer research, this session will explore why cultural representation has become a business imperative. Hispanic consumers are more likely than the general population to remain loyal to brands that align with their cultural and family values, creating a significant opportunity for organizations that invest in cultural understanding rather than cultural moments alone.

  Attendees will learn how to:

  • Create year-round relevance with Hispanic consumers through marketing strategies that extend beyond Hispanic Heritage Month
  • Move beyond broad cultural assumptions to represent the diversity of Hispanic identities and experiences
  • Translate shared cultural values into authentic brand actions that build trust and loyalty
  • Apply real-world examples and best practices to strengthen multicultural marketing and consumer engagement

  Presenters:

  

  Elizandra Granillo
  Research Manager, Cultural Insights

  Elizandra Granillo is a Research Manager on Collage’ Cultural Insights team, helping brands connect with young, diverse consumers. Her bicultural background and Spanish fluency anchor her focus on Hispanic trends and multicultural behavior.

  

  Victor Paredes
  Vice President, Cultural Strategy

  Victor leverages his expertise in inclusive marketing and advertising in combination with Collage’s proprietary data and insights, to support clients. He is a successful marketing and advertising executive with proven experience in building practices that drive brand equity, sales, traffic, and qualified leads. His marketing experience spans sectors such as entertainment, hospitality, healthcare, consumer packaged goods, retail, and direct to consumer services.

  Register Today