Webinars & Events
Join us at in-person events and register for Collage’s webinars, which unveil new market research and insights on consumers across race, ethnicity, generation, sexuality and gender
Upcoming Events
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Sep15In Person Event12:00 PM – 07:00 PM
The Gen Z Authenticity Trap: How SiriusXM Built Cultural Credibility with a Generation That Doesn’t Trust Brands by Default
Chicago, Sept. 15 – 17
Connect with us at the Corporate Researchers Conference (CRC) to learn how leading brands, including Coca Cola, CVS Health, Toyota & more, are leveraging culturally trained AI to gain a competitive edge. Visit Booth 205 to experience how Collage helps brands.
Attend our session:
- Date & Time: Wednesday, Sept. 16, 12:10 – 12:40 p.m. CT
- Room: Glessner House
Many brands are trying to win Gen Z by moving faster: chasing trends, borrowing creator language, jumping into cultural moments, and optimizing for whatever the algorithm rewards next. But speed is not the same as credibility. For a generation highly skeptical of corporate motives, reactive relevance can quickly read as inauthentic, opportunistic, or simply out of touch.
So, what are brands getting wrong?
In this session, Collage and SiriusXM will unpack how brands can move beyond trend-chasing to build lasting cultural resonance with Gen Z. Syncing across SiriusXM’s audio ecosystem through YouTube Audio, SoundCloud and Pandora, the session will explore how deeper cultural truths, trusted discovery, human curation, and data-informed personalization can help brands earn attention more credibly.
The discussion will connect Collage’s cultural resonance research with practical lessons from SiriusXM’s growing relevance with Gen Z, showing how cultural credibility is built through a clearer understanding of who Gen Z is, what they trust, and where brands have permission to participate.
Attendees will leave with a practical framework for moving from trend-chasing to trust-building: how to identify the cultural truths that matter to Gen Z, translate those insights into credible content and brand experiences, and pair authentic storytelling with smarter media targeting strategies that reach Gen Z in environments where credibility already exists.
Presenters:
- Nicole Buchanan, Senior Director, Head of Cultural Strategy & Multicultural Sales, SiriusXM Media
- Jack Mackinnon, Senior Director of Cultural Insights, Collage
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Sep16In Person Event09:30 AM – 07:00 PM
How Coca-Cola Is Making Multicultural Marketing Everyone’s Job
Collage Session at SAMA Fall Forum: Take Down the Barriers. Turn On the Growth.
Atlanta, Sept. 15 & 16, In-person only
Our session:
- Date & Time: Wednesday, Sept. 16, 9:30 – 10:00 a.m. ET
As consumer identities become increasingly multidimensional, growth is constrained when cultural intelligence remains isolated within specialized teams. In partnership with Collage, Coca-Cola is embedding cultural intelligence across strategy, insights, creative, media, and measurement, transforming it from a marketing discipline into an enterprise growth capability. This session will explore how breaking down organizational silos, building cultural fluency at scale, and operationalizing inclusive growth enables teams to move beyond broad audience assumptions and drive stronger relevance, performance, and business impact across Growth Audiences.
Presenters:
- Stephanie Eaddy, Senior Director of Cultural Marketing North America, The Coca-Cola Company
- Zekeera Belton, Vice President Client Services, Collage
Contact us to book a time to connect at the event.
Register
On-Demand Webinars
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How the Top World Cup Ads Won the Global Stage: Panel Discussion with Coke, Proximo & Adsmovil
Watch our on-demand webinar for a rich, data-driven panel discussion with Coca-Cola, Proximo Spirits (Gran Centenario), Adsmovil, and Collage Group where we dissect the top ads from the World Cup.
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The New Hispanic Perspective: Why Cultural Specificity Is the Business Imperative for 2026
Watch our on-demand webinar where we break down our proprietary 2026 Hispanic Consumer Focus, revealing how to navigate the complex identities and values that define brand loyalty today.
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Patriotism Shifts & Polarization: What It Means for Brands Ahead of America’s 250th
Watch our on-demand webinar as as we unveil our latest research from our America Now and Cultural Traits studies.
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New 2026 Predictions Every Brand Needs to Leverage
Watch for a clear, actionable look at the shifts ahead, and how to future proof your brand with cultural intelligence, analytics, and marketing that connect with the consumers shaping 2026.
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5 Ways Gen Z Changed the Marketing Funnel
Gen Z isn’t just the next audience—they’re rewriting the rules of marketing. With unmatched diversity and fluid identities, this generation navigates culture, community, and values in ways that traditional funnels can’t capture.
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Shifting Hispanic Sentiment and Spend Among Uncertainty: Implications for FinServ, CPG, FoodBev
How are increased deportations and mounting immigration-related stressors and more shaping the daily lives and consumers behaviors of Hispanic Americans?
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Growing Market Share with Gen Z through Culture First Brand Strategy
Gen Z is rewriting the rules of identity, ambition, and activism, forging a new path where self-expression is fluid, success is redefined, and change is driven by action, not just awareness.
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Hispanic Consumers: Navigating Cultural Traits and Media Trends for Impactful Marketing
Do you know how to navigate the cultural traits and media consumption trends of Hispanic consumers to enhance your marketing strategies?
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Reaching Gen Z: Effective Media Strategies for the Digital First Generation
Do you know the unique media consumption habits of Gen Z consumers and how to craft compelling strategies that resonate with this digital-first generation?
The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough.”
Automotive Industry Executive, Northern CA