Webinars & Events
Join us at in-person events and register for Collage’s webinars, which unveil new market research and insights on consumers across race, ethnicity, generation, sexuality and gender
Upcoming Events
Collage’s webinars are an exclusive benefit for our clients. As a non-client, you are welcome to attend up to 2 webinars to sample the cultural intelligence insights and best practices that Collage offers. Please contact us to unlock full access.
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Sep17Webinar02:00 PM – 02:30 PM
Top Purchase Drivers of Gen Alpha and The Parents That Drive Them
They may still be in grade school, but Gen Alpha is already redefining what it means to be a consumer, and parents are paying attention. In this webinar, we’ll explore how your brand can grow with Gen Alpha by aligning with their values, habits, and household dynamics.
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Sep25Webinar01:00 PM – 01:30 PM
What Gen Z’s Favorite Brands Are Getting Right and Why
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As Gen Z enters adulthood and reshapes the consumer landscape, brands must go beyond relevance to build trust, spark advocacy, and create cultural resonance. Which brands are winning Gen Z’s loyalty and why?
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Oct1Webinar12:30 PM – 01:00 PM
From Insight to Impact: How Toyota Turned Cultural Intelligence into a Market-Winning Campaign
This webinar will explore the collaborative process behind the campaign’s development, from leveraging deep consumer research across diverse segments to applying Collage’s proprietary Brand Cultural Fluency and CultureRate: Ad Testing frameworks. Attendees will gain a behind-the-scenes look at how these insights shaped strategy, creative development, and media planning, resulting in authentic storytelling that connected with the core targets of Black Men, Fence-sitters, and Millennials.
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Oct16Virtual Event01:00 PM – 01:30 PM
5 Ways Gen Z Changed the Marketing Funnel
Gen Z isn’t just the next audience—they’re rewriting the rules of marketing. With unmatched diversity and fluid identities, this generation navigates culture, community, and values in ways that traditional funnels can’t capture. Join Collage Group as we unpack how Gen Z is reshaping how brands earn attention and drive action. From creators replacing commercials to cultural moments fueling discovery, you’ll gain practical strategies to connect authentically and convert meaningfully with Gen Z.
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Oct22Webinar12:30 PM – 01:00 PM
Winning with Gen Alpha: Unlock the Purchase Drivers of Toys, Games, Gift Giving
This new webinar, Winning with Gen Alpha: Unlock the Purchase Drivers of Toys, Games, and Gift Giving, unites Collage’s Cultural Insights and Audience Intelligence and MikMak’s eCommerce Expertise to help brands win this coming holiday season. Attendees will gain a holistic view of how Gen Alpha and their families make purchase decisions and how toy and games brands can convert those insights into competitive advantage. You will leave understanding how to combine cultural context with real time eCommerce data to prepare and respond to these shopping trends.
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Oct28In Person Event08:30 AM – 06:45 PM
TMRE Insights: The Next Era
Collage is sponsoring TMRE 2025 in Las Vegas, a leading event for insights professionals driving the future of research and strategy. With a focus on innovation, technology, and actionable intelligence, TMRE is where forward-thinking researchers come together. Meet us there to connect!
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The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough.”
Automotive Industry Executive, Northern CA