Cultural Intelligence Engine

The most trusted Cultural Intelligence Engine that provides brands with customized, actionable insights to accelerate revenue growth. That’s because Collage fuses billions of proprietary consumer, brand and category data points with decades of cultural strategy expertise to provide unparalleled depth of insights on the WHY that drives purchase intent.

The Data Behind Ask Collage

Ask Collage is a deep research tool that goes beyond generic AI by tying every insight to trusted, up-to-date sources of data and expert content. Collage's data is customized, trusted, and actionable, so brands can move from insight to action at the speed of AI.

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Customized for Your Brand

The platform fuses consumer, brand, and category data to provide brand-specific insights and recommended actions. Specifically, identify new target consumers open to purchase your brand, understand how to improve your brand’s cultural fluency by any segment, or cut any research question by any target audience.

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Built on Data You Can Trust

The platform is built on decades of cultural strategy expertise and powered by billions of proprietary data points that are always sourced with deep links and refreshed daily. With extensive QA and rigorous validation, brands access the most accurate, actionable, and reliable insights to guide growth.

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Turning Insight Into Marketing Decisions

Collage goes beyond surface-level data and insights by uncovering the why behind consumer behaviors, delivering cultural expertise that is second to none. Brands value the specific, actionable recommendations for audience targeting, campaign planning, and in-market execution.

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We are better marketers and insights people because of the insightful and actionable suite of research tools and resources developed by the Collage Group team, and the thought leadership and partnership of each and every staff member.”

Kathy Dini James
Meta

Frequently Asked Questions

Collage’s insights are built on decades of cultural strategy expertise and billions of proprietary data points sourced from diverse, validated panels. Every data set is rigorously tested and refreshed daily to ensure accuracy and reliability. With deep QA and proven validation methods, Collage provides the most accurate and actionable view of consumer behavior to guide confident business growth.

The Collage platform fuses consumer, brand, and category data to uncover insights and actions specific to your brand. You can identify new target consumers open to your brand, improve your cultural fluency by audience segment, and cut any research question by any target group. Every answer is customized to your brand’s category, audience, and growth opportunity.

Collage goes beyond surface-level data to reveal the why behind consumer behavior. With cultural expertise built into every insight, the platform delivers specific, actionable recommendations for audience targeting, campaign planning, and in-market execution. This helps brands move from understanding to impact, turning cultural intelligence into measurable business growth.

The most successful marketing strategy starts with deeply understanding your consumer target. By leveraging cultural insights Collage helps the world’s leading brands understand their target consumer at the deepest level. Beyond demographics, Collage provides insights into passion points, cultural traits, fandom, lifestyle, lifestage, and media habits at a geo-location level. This informs positioning so brands can be more culturally relevant. The insights go beyond the what to give depth into the why driving purchase behavior. By embedding cultural intelligence from the outset across strategy and marketing execution teams, brands can gain a competitive advantage.

Cultural intelligence is replacing old marketing playbooks and funnels. The consumer landscape is evolving faster than ever, and traditional brand marketing can no longer keep pace. As shifting demographics and rising expectations redefine the rules of engagement, marketers must lead with cultural fluency to stay ahead. Multicultural consumers, including Hispanic, Gen Z, and Gen Alpha consumers, who are the most diverse generation yet, are leading the spending growth across different categories. Beyond multicultural shifts, consumers are becoming more complex, fragmented, and polarized than ever. Collage provides brands the deepest insights into any consumer segment, so brands can build marketing campaigns with intention. Leveraging cultural intelligence as the unlock is the core to a winning marketing strategy.

Collage is the most trusted Cultural Intelligence Engine that accelerates revenue growth by providing brands with customized, actionable, insights and data, instantly. The platform specifically provides deep data on audiences, brands, and industry to help brands identify their growth segments and improve their brand cultural fluency, which is predictive of purchase intent. Double digit revenue growth and strong ROI are outcomes brands experience with Collage.

Ask Collage is an AI-powered feature in Collage’s cultural intelligence platform that enables brands to instantly surface, summarize, and action new cultural insights at the intersection of consumer, brand, and category data. The tool allows brands and insights professionals to ask natural-language questions about U.S. consumers and receive culturally relevant insights, sourced from Collage’s proprietary research and expert analysis.

Collage built a proprietary deep research tool that surfaces new insights from billions of data points and decades of cultural expertise.  Ask Collage results are always sourced and linked, which is why leading brands trust Collage.

All of the insights are generated from Collage’s proprietary research, including billions of data points and decades of cultural expertise. Each response from Ask Collage includes source references for transparency, accuracy, and diving deeper. 

Ask Collage is trained on Collage’s proprietary cultural intelligence and data, not generic internet data. Brand, insights, audience, growth, and media professionals get recommendations that are sourced, actionable, and culturally nuanced.

Collage’s insights are built on decades of cultural strategy expertise and billions of proprietary data points sourced from diverse, validated panels. Every data set is rigorously tested and refreshed daily to ensure accuracy and reliability. With deep QA and proven validation methods, Collage provides the most accurate and actionable view of consumer behavior to guide confident business growth.

The Collage platform fuses consumer, brand, and category data to uncover insights and actions specific to your brand. You can identify new target consumers open to your brand, improve your cultural fluency by audience segment, and cut any research question by any target group. Every answer is customized to your brand’s category, audience, and growth opportunity.

Collage goes beyond surface-level data to reveal the why behind consumer behavior. With cultural expertise built into every insight, the platform delivers specific, actionable recommendations for audience targeting, campaign planning, and in-market execution. This helps brands move from understanding to impact, turning cultural intelligence into measurable business growth.

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