Brand Insights

Improve your cultural relevance to grow market share. Understand and optimize your brand’s cultural fluency to build more effective marketing campaigns. Deliver best in class advertising grounded in cultural insight.

Optimize Your Brand's Cultural Fluency

CultureRate:Brand and CultureRate:Ad offer a superior way to assess how your brand and ad campaigns rank among different consumer segments compared to your competitors. Our deep oversample offers brand leaders rich insights into how consumers experience their brand(s) and ad(s) across lifestage, passion points, race and ethnicity, age, sexuality and gender.

CultureRate:Brand

Measure brand performance using our proprietary Brand Cultural Fluency Quotient (B-CFQ). Learn how top brands leverage this insight to take action to target growth segments and create new markets.

My Brand's Score

CultureRate:Ad

Measure brand performance using our proprietary Ad Cultural Fluency Quotient (A-CFQ). Learn how top brands build culture into the beginning of creative development to leverage the Halo Effect, driving higher purchase intent.

Learn More

Want to See Who’s Leading the Way?

Check out the Top 20 Most Culturally Fluent Brands in our latest report

State of Cultural Fluency in America

Assess, Understand & Drive Action

  • Brand Love

    Assess Brand Love for your brand against the competition by diverse intersectional segments. Understand why key segments love your brand, how to build on that strength and how you could target new growth segments to drive purchase intent for your brand.

  • Head-to-Head

    Compare your brand’s performance on awareness, B-CFQ (Brand Cultural Fluency Quotient), purchase intent, brand favorability and momentum. Quickly identify strengths and gaps so you can take action to grow your brand among your core and growth segments.

  • Future Purchase Intent

    Measure past and future purchase intent of your brand compared to competition. Understand exactly which intersectional segments have brand favorability but have not yet purchased (for example), so you can take specific actions to drive growth.

  • S.W.O.T. Analysis

    Assess your brand’s market position relative to competitors to identify strengths, weaknesses, opportunities and threats to improve perception and resonance among the fastest growing consumer segments. Prioritize where to take action based on impact.

Explore the Platform

Accelerate your brand’s growth with fresh, actionable cultural insights – available as an always on, self-serve, subscription-based solution with cultural expert consultation included.

Explore
Brand Solutions

Brand Health & Advocacy

Understand Brand Lovers and Brand Sentiment by intersectional segments. How does your brand health compare to competition? Identify actions to take based on the why behind consumer behavior to improve brand resonance, authenticity and advocacy.

Explore the Platform
Brand Solutions

Advertising & Media Effectiveness

Measure A-CFQ to understand why your ads are performing or not. How do top brands develop the most effective campaigns? Build culture into the beginning of the creative process to achieve the Halo Effect and drive future purchase intent across different segments. Identify specific actions to optimize your media mix and targeting to reach growth audiences.

Explore the Platform
Brand Solutions

Brand Growth

Measure future purchase intent among your current and future growth segments. How does your brand stand up to your competition? Understand your brand’s B-CFQ and act on key drivers to improve trust, fit and resonance. Leverage cultural insight from the beginning in your ad creative development process to achieve the Halo Effect, increasing future purchase intent across multiple diverse segments.

Explore the Platform
Brand Solutions

Competitive Advantage

Understand your brand vs competition on cultural fluency, awareness, resonance, fit, trust, past and future purchase intent, and S.W.O.T. How can you better differentiate your brand and where do you have a right to win? Leverage cultural insights to build on strengths to grow your brand and address weaknesses among growth segments who value your competitive point of difference.

Explore the Platform
Paramount logo

It is critical for us to have partners who provide us with guidance, and data, and even to internally help our teams with training on how to leverage these massive amounts of insights and intelligence. That’s exactly what we’ve been doing with Collage Group – attending webinars, asking questions, collaborating on thought leadership pieces, and providing commentary on the industry as a whole…”

Karen Vega-Porcelli, Inclusive & Multicultural Solutions Lead Global Client Partnerships
Paramount AdvertisinG

FAQs

Cultural fluency is the ability to understand and authentically engage with culturally diverse consumer segments. Collage Group’s proprietary research shows that culturally fluent brands consistently outperform competitors in brand perception, engagement, and loyalty metrics. By embedding cultural fluency into brand strategy, marketers unlock deeper consumer connections and long-term growth.

Collage Group equips brands with syndicated research platforms that deliver deep, ongoing insights across major diverse segments—Hispanic, Black, Asian, Gen Z, and LGBTQ+. These insights are powered by the Cultural Intelligence Engine, which synthesizes billions of data points to reveal key cultural drivers. Tools like Spark and Fluen.ci provide marketers with curated, actionable intelligence and performance metrics, enabling inclusive storytelling and measurable impact. Marketers can optimize strategy, increase resonance, and accelerate growth by incorporating these insights into their marketing plans.

The B-CFQ is a proprietary metric that quantifies how well your brand resonates across race and ethnicity, age, sexuality and gender—and compared to your competitors. The B-CFQ measures across Fit, Relevance, Memories, Value, Trust and Advocacy. A higher B-CFQ means your brand is effectively connecting with that group—critical for unlocking higher ROI, driving conversion, and reducing brand risk in multicultural markets.

Using platforms like Fluen.ci, Collage Group enables brands to measure campaign resonance, test creative effectiveness, and monitor trends over time. These insights are updated quarterly, offering marketers a continuous pulse on brand health by segment, and supporting agile decision-making in a fast-moving market.

Three key trends to watch in 2025 include:

  • Representation with Relevance: Consumers seek not just visibility, but culturally rooted and authentic portrayals that reflect their lived experiences. Inclusive marketing must go beyond surface-level representation.
  • Purpose-Driven Positioning: Brands that act on issues important to multicultural audiences—like sustainability, equity, and community impact—build stronger emotional connections.
  • Tech-Enabled Personalization: Gen Z and Millennial consumers expect personalization that aligns with their identity and values. AI and digital tools offer new ways to engage meaningfully and at scale to better target specific audiences.

By creating campaigns that speak directly to one segment with cultural depth, brands can drive cross-segment appeal. Collage Group’s Halo Effect research reveals that when one group feels authentically seen, other groups notice and respond positively – leading to an average ROI uplift of 1.8×. Marketers should prioritize authenticity and consistency across touchpoints to reinforce the initial positive impression and drive long-term brand affinity.

Collage Group provides a suite of tools including:

Combined, these resources help brands embed cultural inclusion across their entire go-to-market strategy—from ideation to execution.

Ready to Get Started?

Ready to schedule time for a demo?

Request a Demo

Looking for more information?

Contact Us