Women Market Research

Harness the buying power of women with Collage's women market research that examines shopping behaviors, decisions and more.

How do you target women consumers?

Download an excerpt of Women Consumer Passion Points, Collage’s women market research that helps your brand:

  • Develop a deep understanding of the values, customs, hobbies and more that matter to women and impact their purchasing behavior
  • Delve into women’s specific attitudes and habits around cooking, travel, sports, games, health, wellness and more
  • Learn how different Passion Points intersect across demographic segments to gain a fuller understanding of women consumers

Women will control an estimated 75% of discretionary spending worldwide by 2028. Yet, most women say that brands and advertisers don’t understand them. And like all consumers, not all women are alike. Key differences across race, ethnicity and generation impact women’s shopping behaviors.

With deep consumer insights, brands can engage women with authentic themes and stories that can drive growth.