Consumer Insights

Generations

Access the tools and insights you need to drive growth with all generational segments: Gen Z, Millennials, Gen X and Boomers. Generational shifts are transforming the consumer landscape. More than 50% of Gen Z is multicultural — 33% identify as LGBTQ+ — and they reward brands that celebrate individualism and inclusion.

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Learn how to connect with the largest generation in history – Gen Z.