Generations
Access the tools and insights you need to drive growth with all generational segments: Gen Z, Millennials, Gen X and Boomers. Generational shifts are transforming the consumer landscape. More than 50% of Gen Z is multicultural — 33% identify as LGBTQ+ — and they reward brands that celebrate individualism and inclusion.
Generations Segments
Access the tools and insights you need to drive growth with all adult generational segments: Gen Z, Millennials, Gen X and Boomers. Visit Parents & Kids to explore Gen Alpha.
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Learn how to connect with the largest generation in history – Gen Z.
Generations Consumer Insights
Discover insights from our signature research that teaches brands how to escape the cycle of diminishing returns and build toward…
Awards announced at flagship annual event, Cultural Fluency Summit
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the…