Consumer Insights

Parents & Kids

Get the tools and insights you need to engage and activate Parents and Kids across race, ethnicity, gender and more. Demographic change amplifies the need to effectively connect with parents and their children. The people most likely to have children today are 5-12% more racially and ethnically diverse than older Americans. From adulting to caregiving, learn how your brand can grow with these segments.

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Learn how to connect with America’s diverse parents with the latest insight from our Parents & Kids program.