Insights Scoop
Explore consumer insights from our market research platforms: Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids
Trending Topics
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When Brands and Consumers Clash: Navigating Backlash and Boycotts
Explore consumer insights, new research, strategies, and tools to help you stay ahead in a dynamic consumer landscape.
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Gen AI and Consumer Trust
Generative AI is reshaping how businesses operate—but consumer trust hasn’t caught up. To bridge that gap, leaders must design AI strategies that are deeply attuned to the values of diverse segments.
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Hispanic Market Research
Leverage Collage Insights to authentically engage the growing Hispanic market—not just because of their population growth, but also their strong purchasing power.
Latest Blog Articles
These blogs include a small sample of the deep cultural intelligence available to our clients. Contact us to learn how you can unlock full access to our AI-enabled Cultural Intelligence Engine.
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Women’s Wellness Playbook: Unlock Brand Relevance with Women Redefining Health, Wellness, and Beauty at Midlife
Women are redefining midlife on their own terms. Learn how your brand can lead with brand relevance, credibility, and care in this rapidly growing space.
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Beyond Pride: Year-Round Marketing Strategies to Build Trust with LGBTQ+ Consumers
As Pride approaches, LGBTQ+ skepticism of brands’ support for the community is critically high. Learn how brands can earn the segment’s trust through year-round engagement.
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Unlock Hispanic Identity to Propel Brand Growth
Explore Hispanics’ evolving identities and actionable Group Traits in our 2025 Hispanic Consumer Focus, featuring unique perspectives, motivations, and trended insights.
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The New AI Playbook for Marketing: How to Use AI Without Losing Consumer Trust
Consumers want AI that helps, not hypes. This report gives marketers the strategies to deliver value without crossing the line.
Multicultural
Explore how alcohol brands can connect with consumers in a changing cultural landscape by uncovering shared attitudes and priorities across…
Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.
Consumers are noticing—and responding—when companies reduce their diversity, equity, and inclusion (DEI) initiatives.
Generations
Explore how alcohol brands can connect with consumers in a changing cultural landscape by uncovering shared attitudes and priorities across…
Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.
Gain insight into the financial priorities and preferences of key consumer groups entering new phases of life, including those having…
LGBTQ+
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental…
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+…
Gender
Learn how Women engage with Passion Points of food, home décor, travel, fashion, and more.
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental…
This is why we work with Collage. It’s not easy to create a safe space online in words alone but Collage is able to do so. There was care for the psychological safety of the respondents and I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey. After reading the introduction to online ethnographies, I would have taken the survey myself and shared openly.”
Opal E. Tomashevska, CUDE Director, Multicultural Business Strategy
CUNA Mutual Group