Insights Scoop
Explore consumer insights from our market research platforms: Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids
Trending Topics
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When Brands and Consumers Clash: Navigating Backlash and Boycotts
Explore consumer insights, new research, strategies, and tools to help you stay ahead in a dynamic consumer landscape.
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Gen AI and Consumer Trust
Generative AI is revolutionizing consumer insights, but not all solutions are the same. For brands to earn consumer trust, they must be sure to reflect emotion and values.
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Hispanic Market Research
Leverage Collage Insights to authentically engage the growing Hispanic market—not just because of their population growth, but also their strong purchasing power.
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New Gen Alpha Trends
Gen Alpha is redefining how brands connect with today’s consumers. Born after 2013, this 44-million-strong generation is already shaping household purchases, media habits, and brand perception in powerful ways.
Latest Blog Articles
These blogs include a small sample of the deep cultural intelligence available to our clients. Contact us to learn how you can unlock full access to our AI-enabled Cultural Intelligence Engine.
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How Brands Can Balance Trust with Trends to Build Authenticity with Gen Z
Ready for a high-performing Halloween? Learn how to capture high-value spending from Parents, Gen Z, and LGBTQ+ consumers.
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Unmasking Modern Halloween: How Parents, Gen Z, and LGBTQ+ Consumers Drive Spend and Brand Relevance
Ready for a high-performing Halloween? Learn how to capture high-value spending from Parents, Gen Z, and LGBTQ+ consumers.
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Culture, Innovation, and Value: Inside the Mind of the Modern Hispanic Traveler
Learn how Hispanic travelers' focus on cultural legacy and savvy choices sets new standards for the industry.
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The New Face of Fandom: Celebrate the Influence of Hispanic Sports Fans
Discover how brands can connect authentically with Hispanic sports fans.
Multicultural
Earn lasting loyalty by using key pillars of Hispanic representation to reflect the full spectrum of culture, identity, and everyday…
Black and Hispanic consumers’ passion for cooking and baking turns the kitchen into a space for cultural pride, skill-building, and…
Discover which footwear brands are expanding their cultural moat with Gen Z and which are losing ground.
Generations
As Gen Z reimagines home improvement, big-box leaders accelerate while specialized players risk fading into cultural irrelevance.
Black and Hispanic consumers’ passion for cooking and baking turns the kitchen into a space for cultural pride, skill-building, and…
Discover which footwear brands are expanding their cultural moat with Gen Z and which are losing ground.
LGBTQ+
Ready for a high-performing Halloween? Learn how to capture high-value spending from Parents, Gen Z, and LGBTQ+ consumers.
LGBTQ+ Americans are redefining authenticity and community in 2025, reshaping expectations for culture, identity, and brand engagement.
This is why we work with Collage. It’s not easy to create a safe space online in words alone but Collage is able to do so. There was care for the psychological safety of the respondents and I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey. After reading the introduction to online ethnographies, I would have taken the survey myself and shared openly.”
Opal E. Tomashevska, CUDE Director, Multicultural Business Strategy
CUNA Mutual Group