Insights Scoop
Explore consumer insights from our market research platforms: Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids
Trending Topics
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When Brands and Consumers Clash: Navigating Backlash and Boycotts
Explore consumer insights, new research, strategies, and tools to help you stay ahead in a dynamic consumer landscape.
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Gen AI and Consumer Trust
Generative AI is reshaping how businesses operate—but consumer trust hasn’t caught up. To bridge that gap, leaders must design AI strategies that are deeply attuned to the values of diverse segments.
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Hispanic Market Research
Leverage Collage Insights to authentically engage the growing Hispanic market—not just because of their population growth, but also their strong purchasing power.
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New Gen Alpha Trends
Gen Alpha is redefining how brands connect with today’s consumers. Born after 2013, this 44-million-strong generation is already shaping household purchases, media habits, and brand perception in powerful ways.
Latest Blog Articles
These blogs include a small sample of the deep cultural intelligence available to our clients. Contact us to learn how you can unlock full access to our AI-enabled Cultural Intelligence Engine.
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The Millennial Pour: Trends & Routines in Beer Drinking
52% of Millennials drink beer at least 2–4 times per month — more than any other generation. But it’s not just about frequency. Millennials are changing how beer is chosen, enjoyed, and shared. Once the…
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Celebrations Strategy Guide: How Brands Can Win Gen Z and Millennials Across Categories
This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally meaningful celebrations.
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How Heritage Leaning Hispanics are Shaping the Market
Spanish isn’t just spoken—it’s lived. For Heritage-Leaning Hispanics in the U.S., language is more than communication; it’s a reflection of identity, family, and culture. This segment isn’t just growing—it’s shaping the way brands must think…
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For Gen Z, IRL Streamers and Creators Have Replaced TV and Film
Gen Z now prefers IRL streamers to TV and film. Learn how this media shift is redefining brand engagement, identity, and cultural influence.
Multicultural
Gen Z now prefers IRL streamers to TV and film. Learn how this media shift is redefining brand engagement, identity,…
Multicultural consumers are transforming snack trends with bold flavors, transparency, and functional benefits that shape the future of snacking.
The multicultural marketplace is not just expanding – it’s transforming the very core of consumer behavior in the U.S. Today,…
Generations
52% of Millennials drink beer at least 2–4 times per month — more than any other generation. But it’s not…
Explore how Millennials are reshaping alcohol trends through balance, premiumization, and intentional experiences across drinking occasions.
The multicultural marketplace is not just expanding – it’s transforming the very core of consumer behavior in the U.S. Today,…
LGBTQ+
Most Americans remain positive or neutral on Pride campaigns, signaling continued support for brands embracing LGBTQ+ marketing.
LGBTQ+ Americans are redefining authenticity and community in 2025, reshaping expectations for culture, identity, and brand engagement.
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
Gender
Learn how Women engage with Passion Points of food, home décor, travel, fashion, and more.
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental…
This is why we work with Collage. It’s not easy to create a safe space online in words alone but Collage is able to do so. There was care for the psychological safety of the respondents and I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey. After reading the introduction to online ethnographies, I would have taken the survey myself and shared openly.”
Opal E. Tomashevska, CUDE Director, Multicultural Business Strategy
CUNA Mutual Group