Who We Are

Kevin Daly, CEO

Kevin Daly joins Collage Group from Toluna, where he served as Chief Sales Officer, leading global commercial strategy and accelerating revenue growth across the company’s industry-leading insights platform. With more than 15 years in market research and data-driven consulting, Daly has built and scaled high-performing teams at Verint, Nielsen (as Global SVP & GM of BASES), and Affinnova, where he guided SaaS solutions through rapid expansion.

Kevin lives outside of Boston with his wife and three children. A dual citizen of Ireland and the United States, he enjoys staying connected to both cultures and communities.

David Wellisch, Co-Founder and Executive Chairman

David is Co-Founder and Executive Chairman of Collage Group (formerly the Latinum Network). Since founding the company in 2009, he has guided its rapid growth and innovation. In his current role, David focuses on long-term product vision, corporate development, strategic partnerships, and deepening relationships with clients and prospects.

Before Collage Group, David founded and led AOL Latino, AOL’s Hispanic service, overseeing all aspects of the business from subscriptions to advertising. He also served as Executive Director of Strategy for AOL’s web properties and previously worked in private equity at Allied Capital and consulting at Gemini Consulting.

Originally from Ecuador, David earned his undergraduate degree from Brown University and an M.B.A. from Harvard Business School. He serves on the Board of Trustees for NFTE (Network For Teaching Entrepreneurship), is a Board Member at the Jewish Federation of Greater Washington and is a member of the Washington, D.C. chapter of the Young Presidents’ Organization. He lives in Washington, D.C., with his wife and has three adult children.

David Albert, Chief Insights Officer

David leads Collage’s syndicated insights, custom research, and cultural strategy initiatives, driven by a passion for empowering clients through deep cultural understanding and actionable insights. With extensive experience across nearly every consumer category, he has collaborated with over half of Fortune 100 companies, helping them navigate dynamic market landscapes. At Collage, David focuses on transforming data into powerful narratives that fuel client success and inspire marketing innovation.

Before joining Collage, David was the General Manager at Big Village (formerly ENGINE; ORC International), where he led the company’s efforts to provide brands with innovative, always-on quantitative and qualitative research solutions to unlock sustainable growth.

David spent over twenty years at GfK (now NIQ), one of the leading market research organizations worldwide. He focused on key areas in various research, sales, and team leadership roles, including Shopper and Retail, Brand Strategy and Tracking, Customer Experience, and Innovation. As Chief of Staff for the Americas at GfK, he shaped the region’s strategy, drove new product innovation, and nurtured the next generation of researchers through the Researcher Development Program.

David holds a BA (Psychology) from Franklin and Marshall College and an MA (Psychology) from Connecticut College. David resides outside New York City with his wife and three Gen Z sons. 

Pinkie Gunderia, Chief Financial Officer

Pinkie oversees the companywide accounting, finance and budgeting functions, and leads Collage Group’s forward-looking financial strategy to manage the company’s continued hyper-growth. She is a seasoned financial executive with 20 years of experience spanning finance, audit, tax and consulting across various industries.

Prior to joining Collage Group, Pinkie was the Senior Vice President of Finance and Legal at CB Insights, a New-York-based technology insights platform. As their financial leader, she played a critical role in managing acceleration, scaling effectively to meet changing business demands. Her forward-looking financial strategy along with cash management allowed the company to achieve year-over-year double-digit sales growth while delivering a profitable bottom line.

Gregory Cypes, Chief Product & Technology Officer

Gregory Cypes serves as the Chief Product and Technology Officer, overseeing Collage Group’s cutting-edge Cultural Intelligence platform which houses proprietary diverse consumer insights, data, tools and best practices. With more than two decades of experience in the tech industry, he is a proven expert with an impressive history of building and optimizing products that bridge the gap between brands and consumers.

Before joining the Collage Group family, Greg led product and engineering teams at three venture-backed high-growth companies. He began his technology career in lead technical roles for AOL Instant Messenger (AIM) and ICQ product suites. His expertise in building and developing large scale solutions for both consumers and for Fortune 500 clients has pioneered next-generation communication. Greg has positioned and enabled both individuals and groups to better connect, share and market their brands across multiple channels.

Greg is a native Marylander who now resides in Potomac, MD with his wife and two daughters.

Elizabeth Jackson, Chief Marketing Officer

Elizabeth Jackson is Collage Group’s first Chief Marketing Officer. She is a dynamic executive, entrepreneur and seasoned CMO with more than 30 years of experience building brands, driving lead generation through content and digital service delivery, and expanding into new verticals/markets to accelerate shareholder value. In her role at Collage Group, she leads brand development and growth initiatives as the company continues to invest in its data assets, best-in-class products and deep and actionable insights.

Elizabeth began her marketing career at Procter & Gamble and Campbell Soup Company. She has run global businesses with P&L responsibility across a range of industries including CPG, food/beverage, durable goods, baby tech, ad tech, SaaS, mobile connectivity and health tech. Elizabeth brings a passion for research, data and insights, having run her own marketing consulting firm for clients including Gillette, VF Corporation, Church & Dwight, Energizer, Playtex, Timex and Dunkin Brands. For more than 12 years, Elizabeth has been CMO and head of strategy for CEO-founded public companies and VC-backed start-ups, including Summer Infant, Hook Logic (sold to Criteo), DOTS Technology and KVH.

Elizabeth graduated from Princeton (B.A.) and INSEAD (M.B.A.) in France. Originally from Michigan (and always a Red Wings & Lions fan!), she currently lives in Portsmouth, Rhode Island and is married 30 years to her college sweetheart–a veteran who served with the U.S. Army in Afghanistan. They have 3 Gen Z adult children.

Zekeera Belton, Vice President of Client Services

As Vice President of Client Services, Zekeera leads the team that ensures clients are extracting optimal value from the partnership. Zekeera and her team act as an extension of client teams focused on fostering deep relationships and leveraging the full set of Collage capabilities to address client challenges.

She is a results-driven marketing and communications professional with more than 15 years of experience developing and executing private and public (government) sector campaigns and programs. Prior to Collage, Zekeera served as a Marketing Director for Penn, Good & Associates, a Marketing Services Consulting firm located in Washington, DC. In previous years, she was a consultant at MarketBridge, a management consulting firm, leading sales and marketing optimization engagements for global corporates such as IBM, Microsoft, SAP and others.

Zekeera holds a B.S. in Business Administration, with a double concentration in Finance and Management, from Georgetown University’s McDonough School of Business. She is originally from New York City and now lives in Southern Maryland. In her spare time you may find her playing pick-up basketball, flag football or hosting social gatherings in the DC area.