Who We Are
What Gets Us Up in the Morning
We are a creative, analytical, diverse, hardworking and fun-loving bunch.
We are curious and passionate people who believe that powerful ideas, analysis and insights can lead to major change in our client companies.
We believe that the shifting American demographic landscape is generating a new collage of consumer behaviors and patterns.
We are inspired by the possibilities of this moment and the opportunity to help organizations unlock their cultural capacity, by leveraging the power of AI and relentlessly seeking out the predictive insights and brand impact that no one else can see.
A Long-Time Minority-Owned Business
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC). NMSDC defines a minority-owned business as “a for-profit enterprise, regardless of size, that is physically located in the United States or its trusted territories, which is owned, operated and controlled by minority group members.”
The NMSDC certification is considered the platinum standard in supplier diversity, and we’re pleased to have received this esteemed recognition. As a small business with a NMSDC MBE certification, we take pride in partnering with businesses who are looking to build long-term relationships with a trusted minority-owned business.
Partnering with organizations that maintain this certification is important to many businesses as you look to support and engage the multicultural community. We recognize, appreciate and value that attribute. Download a copy of our certificate (CR25782) and contact us for more information.
The Meaning Behind our Logo
Collage’s new logo builds on our heritage of culture and insights, while taking us into the future as the only AI-enabled cultural intelligence engine providing unparalleled depth of insight to help you succeed. As we enter this more vibrant, tech-driven future, culture remains at our core – visually and functionally. From there, clean, connected concentric C’s represent the connection of 26 billion primary data points to tell a deeper story about consumers’ values, desires, goals, interests and more.
Kevin Daly, CEO
Kevin Daly joins Collage Group from Toluna, where he served as Chief Sales Officer, leading global commercial strategy and accelerating revenue growth across the company’s industry-leading insights platform. With more than 15 years in market research and data-driven consulting, Daly has built and scaled high-performing teams at Verint, Nielsen (as Global SVP & GM of BASES), and Affinnova, where he guided SaaS solutions through rapid expansion.
Kevin lives outside of Boston with his wife and three children. A dual citizen of Ireland and the United States, he enjoys staying connected to both cultures and communities.
David Wellisch, Co-Founder and Executive Chairman
David is Co-Founder and Executive Chairman of Collage Group (formerly the Latinum Network). Since founding the company in 2009, he has guided its rapid growth and innovation. In his current role, David focuses on long-term product vision, corporate development, strategic partnerships, and deepening relationships with clients and prospects.
Before Collage Group, David founded and led AOL Latino, AOL’s Hispanic service, overseeing all aspects of the business from subscriptions to advertising. He also served as Executive Director of Strategy for AOL’s web properties and previously worked in private equity at Allied Capital and consulting at Gemini Consulting.
Originally from Ecuador, David earned his undergraduate degree from Brown University and an M.B.A. from Harvard Business School. He serves on the Board of Trustees for NFTE (Network For Teaching Entrepreneurship), is a Board Member at the Jewish Federation of Greater Washington and is a member of the Washington, D.C. chapter of the Young Presidents’ Organization. He lives in Washington, D.C., with his wife and has three adult children.
Pinkie Gunderia, Chief Financial Officer
Pinkie oversees the companywide accounting, finance and budgeting functions, and leads Collage Group’s forward-looking financial strategy to manage the company’s continued hyper-growth. She is a seasoned financial executive with 20 years of experience spanning finance, audit, tax and consulting across various industries.
Prior to joining Collage Group, Pinkie was the Senior Vice President of Finance and Legal at CB Insights, a New-York-based technology insights platform. As their financial leader, she played a critical role in managing acceleration, scaling effectively to meet changing business demands. Her forward-looking financial strategy along with cash management allowed the company to achieve year-over-year double-digit sales growth while delivering a profitable bottom line.
Gregory Cypes, Chief Product & Technology Officer
Gregory Cypes serves as the Chief Product and Technology Officer, overseeing Collage Group’s cutting-edge Cultural Intelligence platform which houses proprietary diverse consumer insights, data, tools and best practices. With more than two decades of experience in the tech industry, he is a proven expert with an impressive history of building and optimizing products that bridge the gap between brands and consumers.
Before joining the Collage Group family, Greg led product and engineering teams at three venture-backed high-growth companies. He began his technology career in lead technical roles for AOL Instant Messenger (AIM) and ICQ product suites. His expertise in building and developing large scale solutions for both consumers and for Fortune 500 clients has pioneered next-generation communication. Greg has positioned and enabled both individuals and groups to better connect, share and market their brands across multiple channels.
Greg is a native Marylander who now resides in Potomac, MD with his wife and two daughters.
Zekeera Belton, Vice President of Client Services
As Vice President of Client Services, Zekeera leads the team that ensures clients are extracting optimal value from the partnership. Zekeera and her team act as an extension of client teams focused on fostering deep relationships and leveraging the full set of Collage capabilities to address client challenges.
She is a results-driven marketing and communications professional with more than 15 years of experience developing and executing private and public (government) sector campaigns and programs. Prior to Collage, Zekeera served as a Marketing Director for Penn, Good & Associates, a Marketing Services Consulting firm located in Washington, DC. In previous years, she was a consultant at MarketBridge, a management consulting firm, leading sales and marketing optimization engagements for global corporates such as IBM, Microsoft, SAP and others.
Zekeera holds a B.S. in Business Administration, with a double concentration in Finance and Management, from Georgetown University’s McDonough School of Business. She is originally from New York City and now lives in Southern Maryland. In her spare time you may find her playing pick-up basketball, flag football or hosting social gatherings in the DC area.