Transform Your Marketing with Trusted Consumer and Brand Cultural Intelligence
Increase Your Consumer Base
Grow your core consumer base by identifying incremental consumers with shared passions and fandom, at a key lifestage, or who are open to purchase your brand. Develop a new point of entry program. Enrich your media targeting with cultural insights. You can Ask Collage: Why does Gen Z buy protein drinks? How do I best reach this audience?
Consumer Data
Size your market opportunity with shifting demographics, lifestyles, and passions. Identify emerging segments. Dive deep to understand the values and beliefs that drive purchase intent for any consumer segment.
- size of prize
- demographic reach & index
- cultural traits
- passion points
- Fandom
- Purchase drivers
Consumer & Audience Intelligence
Identify, understand, and reach new consumers specific for your brand. Go beyond basic Audience solutions to enrich with cultural drivers, brand purchase behavior, and shifting media habits with geo-location targeting.
- Moments that matter
- media targeting
- geo-location
- Expenditure data
- BRAND LOVE
- POINT OF ENTRY
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Lifestage & Category Intender
Identify key point of entry Audiences for your brand and category.
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Brand Growth Audiences
Target Audiences that have positive purchase intent for your brand.
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Custom Audiences
Understand and reach any Audience, enriched with passions & fandom.
Strengthen Brand Relevance Through Cultural Fluency
Understanding where your brand is strong and where it has opportunity to improve your Brand Cultural Fluency Quotient (B-CFQ) by any consumer segment. Confidently optimize positioning and develop messaging and new advertising without the risk of backlash. You can Ask Collage: How can I strengthen my brand's cultural relevance with Millennial Traveler Enthusiasts?
Brand Data
Dive into your brand’s performance across different Brand Cultural Fluency components to identify areas of strength to double down with intention and areas of weakness to address. Enrich your brand tracker with key actionable insight.
- Brand Favorability
- B-CFQ By Component
- Brand Momentum
- Purchase Intent
Brand Intelligence
Go beyond the data with extensive benchmarking. Leverage your brand’s strengths versus competition. Incorporate best practices from the most culturally fluent brands (by category, by segment, by component, or overall).
- Top Brands by Segment
- Industry Trends
- State of Cultural Fluency
- Competitive B-CFQ
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2025 State of Cultural Fluency: Top Brands
Learn best practices from this year's Top 20 Culturally Fluent Brands.
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Top Brands for Hispanic Customers
Leverage best practices to grow with different Hispanic segments.
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How Gen Z Broke the Marketing Funnel
Adapt your marketing approach to resonate with this generation.
Turn Cultural Insights Into Marketing Execution That Resonates
Maximize your ROI by bringing cultural intelligence into all aspects of your marketing plan. With Category Intelligence cut by any segment and specific to your brand, you can leverage cultural insights to inform new product ideas, advertising and marketing campaigns, and in-store activation. You can Ask Collage: How is the definition of beauty changing for Hispanic women and what ads best. resonate with this segment?
Category Data
Collage refreshes data in the platform in real time, with shifting trends, key insights, and new data across industries. Brands can cut the data by any segment or audience to focus on the significant differences that can improve reach, resonance, and ultimately purchase.
- Media Habits
- Category deep dives
- Purchase Drivers by Segment
- Spark Takeaways
Category & Marketing Intelligence
Collage provides insights that inform all aspects of the marketing plan, from ad intelligence, unmet needs, shopper behaviors, and brand partnerships. Culture and cultural fluency are the core underpinning of strong brand execution.
- Ad Testing
- Top Ads by Segment
- Shopping Behaviors
- partnership selection
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Driving New Consumer Acquisition Through F1 Fans Sponsorship
Learn how to turn cultural insights, fandom, and sponsorships into business impact.
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Unlocking Market Share Growth with Point-of-Entry Financial Consumers
Unlock the values, beliefs, and key lifestages of new consumer segments to increase your consumer base
Ask Collage: Trusted Cultural Insights at the Speed of AI
Other AI tools answer the “what.” Ask Collage answers the “why.”
Ask any question on how to better resonate with new consumer segments, how to improve your brand relevance, and how to execute in market. Collage has the answers, sourced and linked from billions of proprietary data points and decades of cultural expertise content.
Additional Use Cases
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Segmentation & Audiences
Enrich your segmentation and Audience targeting with cultural insight
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Creative & Ad Testing
Leverage benchmarks, cultural fluency, and insight on the why to test and understand how to optimize
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Custom
Best in class qualitative & quantitative including A&U, Ethnography, Shop-alongs