Cultural Fluency Makers Podcast
Welcome to Cultural Fluency Makers! Each week, we welcome leaders to share how they stay ahead of the ever changing consumer landscape. With today’s cultural transformation, top brands need to understand diverse consumer segments from Gen Z, Hispanic, and LGBTQ+ to gamers, wine enthusiasts, and basketball fanatics in Iowa. Their marketing strategies require them to keep the pulse on their consumers but also their brand and the category to continue to grow revenue for the long-term. Cultural Fluency Makers is sponsored by Collage Group, the only cultural intelligence engine that provides brand and consumers insights on the why that drives consumer behaviors and purchase decisions.
Featured Podcast
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New Podcast
Scott Weisenthal Cultural Fluency Maker
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Scott Weisenthal Cultural Fluency Maker
“Success is not just about being in charge, it’s about taking care of those you’re in charge of.” This powerful quote perfectly captures the leadership philosophy of the latest guest on the Cultural Fluency Makers podcast, Scott Weisenthal, the Global Head of Marketing & Insights at Comcast Advertising. Scott explained how creating a culture rooted […]
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Cultural Fluency Makers Compilation Episode
On this week’s special compilation episode of Cultural Fluency Makers, we revisit powerful conversations with five top marketing leaders.
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Kevin Moeller Cultural Fluency Maker
In our latest podcast, guest Kevin Moeller, Head of Consumer Insights at PepsiCo argues that to truly connect with consumers, you have to go beyond the numbers and experience the world through their eyes.
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Cultural Fluency Maker Carlos Madrazo
How do you market a beloved heritage brand to a new, diverse audience? For Carlos Madrazo, Country Manager USA at Grupo Jumex, the key is cultural intelligence. In a recent interview, Carlos explained that it’s not enough to acknowledge broad consumer segments. The real work is in understanding the nuances within those groups and their […]
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Monica Dreger Cultural Fluency Maker
In this episode, we explore what it truly means to be culturally fluent and how to find the human insights that drive billion-dollar strategies.
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Alvaro Luque Cultural Fluency Maker
In our new episode of Cultural Fluency Makers, Alvaro explains why understanding your brand’s role is critical. He shares how his philosophy, combined with strategic marketing, has been essential to the brand’s phenomenal growth.
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Doug Zarkin Cultural Fluency Maker
Host David Wellisch welcomes Doug Zarkin, who shares powerful insights on moving brands out of the ‘friend zone’ by blending emotional intelligence with data.
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Pavi Gupta Cultural Fluency Maker
Insights leader Pavi Gupta sits down with host David Wellisch to discuss navigating the complexities of cultural intelligence for brands.
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Jiaxi Zhu Cultural Fluency Maker
Jiaxi Zhu of Google on embracing microcultures & personalization—go beyond averages in this Cultural Fluency Makers episode.
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Tariq Hassan Cultural Fluency Makers
In today’s marketing world, where data and AI dominate, pausing to ask what problem we’re really solving is a lost art. Tariq Hassan, a veteran marketing executive with over 20 years of experience, most recently as Chief Marketing Experience Officer at McDonald’s, shares powerful insights on how to stay human, inclusive, and culturally relevant in […]
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Cheryl Guerin Cultural Fluency Maker
In this episode, Cheryl Guerin, EVP of Global Brand Strategy & Innovation at MasterCard, shares the innovative strategies behind their emotionally resonant campaigns.
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Lauren Flanigan Cultural Fluency Maker
In our latest podcast, Lauren Flanigan of Mondelez International shares how cultural fluency isn’t just about jumping onto the bandwagon—it’s about listening, learning, and connecting with your communities.
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Aarti Bhaskaran Cultural Fluency Maker
This week’s podcast features Aarti Bhaskaran, Head of Research and Insights at Snap Inc. discussing the critical need for brands to avoid tokenism.
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Linda Bethea Cultural Fluency Makers
This week, host David Wellisch sat down with Linda Bethea, Chief Marketing Officer at Danone. They discussed the critical role of inclusive marketing and how without it, brands will become obsolete.
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Valda Coryat Cultural Fluency Makers
Listen to this week’s episode with Valda Coryat, Vice President of North American Marketing for Condiments and Sauces at McCormick & Company.
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Yin Woon Rani Cultural Fluency Makers
Join host David Wellisch in an enriching conversation with Yin Woon Rani, CEO of MilkPep as they explore the evolving landscape of marketing.
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Marissa Solis Cultural Fluency Makers
Listen to this week’s episode, host David Wellisch talks with Marissa Solis about inclusive marketing and staying culturally relevant.
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John Mutterperl Cultural Fluency Makers
Check out this week’s episode of Cultural Fluency Makers! Join host David Wellisch in a compelling conversation with John Mutterperl, Director of Consumer Insights at Campari America.
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Peter Blacker Cultural Fluency Makers
Listen to this week’s episode on the role of multiculturalism in media. Host David Wellisch and Peter Blacker the EVP, Streaming and Data Products, and Head of Diversity, Equity, and Inclusion at NBCUniversal.
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Tina Tonielli Cultural Fluency Makers
Listen to this week’s episode on the vital role of inclusive marketing and the evolution it demands in today’s diverse landscape. Join host David Wellisch in a compelling conversation with Tina Tonielli, the US and North American Lead, Consumer and Business Insights and Analytics at Haleon, as they explore the business imperative to win diverse […]
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