Cultural Fluency Makers Podcast
Welcome to Cultural Fluency Makers! Each week, we welcome leaders to share how they stay ahead of the ever changing consumer landscape. With today’s cultural transformation, top brands need to understand diverse consumer segments from Gen Z, Hispanic, and LGBTQ+ to gamers, wine enthusiasts, and basketball fanatics in Iowa. Their marketing strategies require them to keep the pulse on their consumers but also their brand and the category to continue to grow revenue for the long-term. Cultural Fluency Makers is sponsored by Collage Group, the only cultural intelligence engine that provides brand and consumers insights on the why that drives consumer behaviors and purchase decisions.
Featured Podcast
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New Podcast
Cultural Relevance Is Authenticity in Action with Koley Corte
In this episode, Koley Corte shares how authenticity, curiosity, and deep customer understanding continue to drive meaningful growth in an increasingly complex landscape.
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Cultural Relevance Is Authenticity in Action with Koley Corte
In this episode, Koley Corte shares how authenticity, curiosity, and deep customer understanding continue to drive meaningful growth in an increasingly complex landscape.
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Stop Designing for One Market: Global Marketing with Natalie Wills
In this episode, Natalie joins host David Wellisch to explore what it really means to do global marketing well. It’s not by applying a “matching luggage approach” to creative across markets, but by digging deep into what makes each culture tick.
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Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
In this episode, Daryl joins host David Wellisch to unpack what cultural fluency actually looks like inside one of the world’s most powerful tech companies. He digs into why today’s consumers are harder than ever to reach, and how Google is positioning Pixel as a challenger brand.
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The Best Advice from Top Marketing and Insights Leaders
In this special compilation episode of Cultural Fluency Makers, we’re bringing together some of the most powerful career advice shared by our guests. From CMOs to cultural insights leaders, each perspective offers a unique lens on growth, resilience, and navigating an ever-changing professional landscape.
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Beyond the Buyer: The Power of Cultural Intelligence in Marketing with Tobias Puehse
In this episode of Cultural Fluency Makers, Tobias Puehse, SVP of Insights & Intelligence at Mastercard, explores what it truly means to understand people, not just as customers, but as complex, values-driven individuals.
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Legacy Reborn: Purpose, Trust, and Transformation with Keith Clark
Keith Clark, Chief Marketing Officer of Mutual of Omaha, shares powerful insights on bridging generational gaps, the strategic value of “structural freedom,” and why trust remains the ultimate currency in a skeptical market.
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Mark Edmonson Cultural Fluency Maker
On this week’s episode, host David Wellisch speaks to Mark Anthony Edmonson, CMO of GoGo squeeZ. He shares powerful insights on emotional brand building, AI-driven marketing, and leading in a market that’s in perpetual beta.
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Cultural Fluency Makers Compilation Episode
In this special compilation episode of Cultural Fluency Makers, we revisit some of our most impactful conversations from the past year to examine how today’s leading brands stay culturally relevant in a constantly shifting marketplace.
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Tania Missad Cultural Fluency Maker
On this week’s episode, host David Wellisch spoke to Tania Missa, EVP of Insight Strategy and Analytics and Sony Pictures Television. Tania explains why cultural intelligence is no longer “nice to have”—it is the core of business growth.
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Andy Rebhu Cultural Fluency Maker
On this week’s newest episode, host David Wellisch sat down with Andy Rebhun, Chief Marketing & Experience Officer at Cava, for a deep dive into the art and science of scaling a hyper-growth brand with culture at its core.
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Kevin Sherlock Cultural Fluency Maker
Listen to this week’s episode on the evolution of cultural intelligence and the impact of AI on modern marketing with with Kevin Sherlock, Vice President of Marketing/General Manager, Laundry (ARM & HAMMER, OxiClean & Xtra)
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Sally Barton Cultural Fluency Maker
What’s the cost of being late to a cultural trend? According to our latest Cultural Fluency Makers guest, Sally Barton of Mondelez International, the cost is simple: becoming “irrelevant.” In a world obsessed with speed, how can iconic, global brands stay on the pulse without losing the deep consumer trust they’ve built over decades? In […]
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Lizzie Cohen and Radhika Duggal Cultural Fluency Makers
In our latest episode of Cultural Fluency Makers, we sit down with Lizzie Cohen, SVP of Strategy & Business Intelligence, and Radhika Duggal, SVP & CMO at Major League Soccer (MLS).
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Lance Hill Cultural Fluency Maker
Listen to the Cultural Fluency Makers podcast on how cultural fluency shapes smarter brand decisions
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Nicole Moreo Cultural Fluency Maker
In our latest episode, we explore a powerful concept: mental availability. According to our guest, Nicole Moreo, Director, Marketing Science & Technology North America at LinkedIn, there’s no correlation between a click and actual brand recall.
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Scott Weisenthal Cultural Fluency Maker
Explore leadership rooted in culture and care with Scott Weisenthal on the Cultural Fluency Makers podcast
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Cultural Fluency Makers Compilation Episode
On this week’s special compilation episode of Cultural Fluency Makers, we revisit powerful conversations with five top marketing leaders.
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Kevin Moeller Cultural Fluency Maker
In our latest podcast, guest Kevin Moeller, Head of Consumer Insights at PepsiCo argues that to truly connect with consumers, you have to go beyond the numbers and experience the world through their eyes.
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Cultural Fluency Maker Carlos Madrazo
Hear Carlos Madrazo share how cultural fluency builds authentic brand connections across audiences
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Monica Dreger Cultural Fluency Maker
In this episode, we explore what it truly means to be culturally fluent and how to find the human insights that drive billion-dollar strategies.
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Alvaro Luque Cultural Fluency Maker
In our new episode of Cultural Fluency Makers, Alvaro explains why understanding your brand’s role is critical. He shares how his philosophy, combined with strategic marketing, has been essential to the brand’s phenomenal growth.
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Doug Zarkin Cultural Fluency Maker
Host David Wellisch welcomes Doug Zarkin, who shares powerful insights on moving brands out of the ‘friend zone’ by blending emotional intelligence with data.
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Pavi Gupta Cultural Fluency Maker
Insights leader Pavi Gupta sits down with host David Wellisch to discuss navigating the complexities of cultural intelligence for brands.
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Jiaxi Zhu Cultural Fluency Maker
Jiaxi Zhu of Google on embracing microcultures & personalization—go beyond averages in this Cultural Fluency Makers episode.
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