How to Use Cultural Insights to Develop Authentic Advertising

Authenticity in branding is not simply about values – it’s about connection. Consumers, especially younger generations, demand messaging that reflects their lived experiences with honesty, respect and depth. Authentic brands don’t speak to people – they speak with them, using shared cultural codes to build trust and emotional resonance.

This is where cultural insights come in. They surface the nuanced motivations, preferences and lived realities of multicultural America, enabling brands to move from broad generalizations to precise, meaningful engagement.