Search results for: cultural traits
Search again:

Engage Hispanic Consumers with Authentic Marketing

Elizandra Granillo

Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Drive Brand Relevance with Women Consumer Essentials

Katya Skogen

Discover women’s unique perspectives and motivations through their evolving, complex identities and actionable Group Traits.

Gen Z Consumers: Reducing the Complexity

Lauren Goldberg

Discover Gen Z’s unique perspective and motivations through their evolving demographics, complex identity, and actionable Group Traits.

Top Ads From 2022 That Resonate With Younger Black Consumers

David Evans

We analyzed more than 80 commercials in order to determine which advertisements resonated the best among younger Black consumers aged 18-42.

American Teenagers: How to Authentically Engage

Katya Skogen

Are you effectively engaging teenagers, one of the youngest, most diverse, and tech-savvy consumer segments in America?

Advertising to Hispanic American Consumers: Learnings from CultureRate:Ad Analysis

Giana Damianos

Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.

Essentials of Hispanic Consumers

Sudipti Kumar

Collage Group’s Essentials of Hispanic Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Understand and Embrace Black Consumer Passion Points

Jenny Wolski

Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.

Collage Group Raises $25 Million in Growth Capital to Continue to Fuel Member Engagement with Diverse Consumers

David Wellisch

Collage Group’s Essentials of Black Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Essentials of Black Consumers

Sudipti Kumar

Collage Group’s Essentials of Black Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.