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There's a world of Data Insight Opportunity just for you
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
We offer these learnings at three levels:
1. Consumer demographics, cultural values, and passion points (Multicultural Essentials)
2. Consumer attitudes and behaviors within specific categories (Category Essentials)
3. Consumer perceptions of individual brands and advertisements (CultureRate:Brand and CultureRate:Ad)
These biannual reports provide a high-level view of the category-specific trade-offs and considerations facing today’s consumers. They contextualize what you learn about America’s major consumer segments in the Multicultural Essentials by placing these segments within specific industries and categories. The reports’ category-specific coverage also provides insight that can help you better understand how your Brands and Ads are doing as revealed by your CultureRate:Brand and CultureRate:Ad reports.
Through Collage’s consumer-level expertise and the input we receive from members on issues of high priority, we develop the insights you need to understand key similarities and differences across multicultural segments. Equipped with these insights, you will be able to better navigate topics of interest and importance for your category and target consumers. We plan on revising all Category Essentials decks twice every year.
Collage Group members can exclusively access full webinar replays and more in-depth Category Essentials materials for the following categories:
Food & Beverage
QSR
Alcoholic Beverages
Media
Telecom
To learn more about our multicultural consumer category research, fill out the form below.
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Stay Informed
Email *:
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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