Consumer Insights
Multicultural
Understand the core beliefs and values of multicultural consumers to authentically connect across segments and drive brand growth. More than 140M multicultural consumers represent 65%+ of all U.S. expenditure growth.
Multicultural Segments
Dive deep and explore intersectionality across these growth consumers.
Download a Sample
Discover how to connect with multicultural audiences with an excerpt of our Multicultural Terminology research.
Multicultural Consumer Insights
Collage Honors Brands’ Progress in Cultural Fluency with Cultural Fluency Maker Awards
Awards announced at flagship annual event, Cultural Fluency Summit
The Nuance of Behind Cultural Duality: How to Embrace Identity for Growth
Dive deeper into the topic of cultural duality with a focus on Hispanic consumers, while simultaneously understanding how to leverage…
Standout Ads at the 2024 Olympic Games: Learnings from the World’s Top Brands
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the…