Consumer Insights

LGBTQ+ & Gender

Use data and insights to understand and act on the “why” driving the purchase decisions of different genders and LGBTQ+ consumers. The LGBTQ+ community may be as large as 34 million American adults. And by 2023, women are expected to control $10–$20T of investable assets.

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Passion Points are the activities and areas in life of deep interest to consumers, and they’re unique for the LGBTQ+ community. Learn more in this presentation.