LGBTQ+ & Gender
Use data and insights to understand and act on the “why” driving the purchase decisions of different genders and LGBTQ+ consumers. The LGBTQ+ community may be as large as 34 million American adults. And by 2023, women are expected to control $10–$20T of investable assets.
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Passion Points are the activities and areas in life of deep interest to consumers, and they’re unique for the LGBTQ+ community. Learn more in this presentation.
LGBTQ+ & Gender Consumer Insights
Discover insights from our signature research that teaches brands how to escape the cycle of diminishing returns and build toward…
Awards announced at flagship annual event, Cultural Fluency Summit
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the…