Category: Generations
Score Big with Consumers by Leaning into Women’s Sports
From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers.
Act on Shifting Passions: Fuel Growth from Gen Z to Boomers
Our latest report shares timely insights on what matters to consumers across generations in the world of food, video games, and sports for Gen Z - Boomers.
Partnering with Small Businesses to Drive Brand Growth
Learn how Leading Brands connect with small business owners by understanding their current business outlook, connection to culture and use of technology.
Three Ways to Engage Millennial Consumers for Brand Growth
Discover Millennial Americans’ unique perspectives and motivations through their evolving, complex identities and actionable Group Traits with the latest updates to our research, now including trended data.
America Now: Navigating Political Polarization
Do you know how to navigate the modern political landscape with culturally nuanced and emotionally intelligent storytelling? Our award-winning study, “America Now,” shares best practices for brands to fuel growth and navigate polarization with cultural fluency.
Top Brands for Gen Z: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Gen Z consumers? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
Boomers Donate to Religious and Child Health Causes; Men Lead in Charitable Donations
Two new Collage Group studies exam charitable giving across age and gender, revealing key cultural trends for organizations to act on to enhance charitable donations. Learn more about how Boomers donations vary vs. younger generations, as well as how men compare to women.
Q1 Product Round-Up: Competitive Insights, Enhanced UX, and More
Discover the latest updates to our solutions, including the fluen.ci (SM) app, and get a sneak peek into exciting additions via this release of our quarterly updates.
Leverage Gen Z Trends for Brand & Business Impact
Explore the cultural shifts driving Gen Z’s changes in consumer preferences, with specific insights in the AlcBev sector, and connect what this means for brands across categories.
Political Polarization and the Influence of Non-Conformists
As America approaches the 2024 elections, consumers increasingly seek brands that actively participate in issues-based marketing, demonstrating a clear alignment with their values and beliefs. And politics plays a significant role in shaping these values.