Category: Asian

Metaverse, TikTok, AR – Best Practices for Engaging Diverse Consumers in Media

Jill Rosenfeld

Learn how Americans across races, ethnicities, and generations engage with emerging technology and media, including the metaverse, AR, VR, emerging social media platforms, and influencers.

Winter Holidays: Key Insights and What Brands Need To Know

Elizandra Granillo

Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.

The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities

David Evans

In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.

Guard Against Recession with Cultural Insights

Jill Rosenfeld

Collage Group recently launched an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation.

In Wake of Higher Prices, Grocery Shoppers Buy Cheaper Brands, Make Fewer Purchases

Quintin Simmons

As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.

Authentically Engage Multicultural America Now

David Wellisch

Collage Group joins The Quirk’s Event for a conversation about understanding and engaging Multicultural America Now.

Collage Group Raises $25M to Boost Diverse Consumer Engagement

David Wellisch

Collage Group’s Essentials of Black Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Essentials of Asian American Consumers

Jenny Wolski

Collage Group’s Essentials of Asian Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Insights You Need to Engage and Activate Parents and Kids Across Race and Ethnicity

Jack Mackinnon

As American consumer attitudes continue to evolve, Collage Group is incredibly excited to announce our new Parents & Kids cultural intelligence program.

Healthcare Across Race and Ethnicity

Sudipti Kumar

Multicultural Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.