I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 250 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic consumers.
Size the Multicultural Growth Opportunity
Our size-of-prize analysis calculates your unique multicultural consumer growth and fair market share opportunity. Our proprietary methodology shows how you can spearhead category growth versus share growth through a combination of approaches.
Assess Brand Cultural Fluency
Get a head start on assessing where you stand versus competitors, and why, with our CultureRate:Brand brand health tool embedded in our consumer research platforms. Go further with comprehensive audits to assess each brand in your portfolio.
Define Cultural Traits in Your Category
Take attitudes and usage (A&U) studies to a new level by incorporating cultural attributes, group traits and cultural proximity analyses. These insights help you understand the profiles of consumers more likely to buy your product in each demographic.
Map Cultural Traits to Your Brand Equities
How well do your brand equities connect to your target consumers in each demographic? Our Equity Mapping engagements reveal how well your brand is likely to connect with the Group Traits of your target demographics.
Link Consumer Insights to Go-to-Market Execution
We help you find new opportunities to inject consumer insights into execution. Next we’ll explore ways to turbocharge your creative, seed look-a-likes for digital marketing, transform influencer marketing, and more.
The Latest Cultural Fluency Insights
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
We at Collage Group have new research showing that Hispanic Americans are trendsetters in using technology. As a segment, they are super users of the internet, social media, and tech tools.
An incredible cultural transformation of the American consumer is now fully underway. Brand after brand sees the massive growth opportunity that 140 million multicultural consumers represent.