Size the Multicultural Growth Opportunity
Our size-of-prize analysis calculates your unique multicultural consumer growth and fair market share opportunity. Our proprietary methodology shows how you can spearhead category growth versus share growth through a combination of approaches.
Assess Brand Cultural Fluency
Get a head start on assessing where you stand versus competitors, and why, with our BrandRate brand health tool embedded in our Latinum and genYZ platforms. Go further with comprehensive audits to assess each brand in your portfolio.
Define Cultural Traits in Your Category
Take attitudes and usage (A&U) studies to a new level by incorporating cultural attributes, group traits and cultural proximity analyses. These insights help you understand the profiles of consumers more likely to buy your product in each demographic.
Map Cultural Traits to Your Brand Equities
How well do your brand equities connect to your target consumers in each demographic? Our Equity Mapping engagements reveal how well your brand is likely to connect with the Group Traits of your target demographics.
Link Consumer Insights to Go-to-Market Execution
We help you find new opportunities to inject consumer insights into execution. Next we’ll explore ways to turbocharge your creative, seed look-a-likes for digital marketing, transform influencer marketing, and more.
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The Latest Cultural Fluency Insights
Family is a commonly shared value across diverse segments, but that doesn’t mean it’s one-size-fits-all. Read on to understand the nuances within multicultural family life for authentic representation and effective connection on the path towards Cultural Fluency.
Understanding consumer identity is key to building authentic connections. Read on for actionable insights.
Our latest BrandRate study revealed that many health insurance companies fail to resonate with multiple cultural segments.
Our latest AdRate study explores multicultural consumers’ reaction to USA Today’s official statement on Black Lives Matter.