Industry Insights

Access deep insights into how diverse consumer segments’ values, behaviors and responsiveness to brands and ads impact your industry. Identify and act on gaps in your category for incremental consumer acquisition and product innovation.

Industry solutions

Category Essentials

Understand category-specific trade-offs and consumer goods considerations facing today’s diverse consumers.  Incorporate the learning into creative briefs and marketing strategies to drive revenue growth. We update deep cultural insights, passion points, shopping behaviors, trends, and category drivers for 14 different industries twice a year with oversampled consumer segments.

Explore Insights Designer 
Industry solutions

New Product Innovation

Discover unmet needs of your core consumers and new growth segments to find new concepts for product development. Discover key attributes and equities of your brand that you can leverage as a strength versus your competition. Identify trends that are lasting for sustainable growth opportunities. Innovate with new products where no brand currently offers a solution.

Explore Insights Designer 
Industry solutions

Industry Competitive Assessment

Identify key gaps in the industry and where your brand has a right to win and grow. Leverage the curated S.W.O.T. about your brand to build on existing strengths and address weaknesses to strengthen your competitive positioning. Use this data to inform and prioritize key marketing strategies and actions for growth.


Ready to Get Started?

Ready to schedule time for a demo?

Request a Demo

Looking for more information?

Contact Us