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Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment

April 10 @ 2:00 pm - 3:00 pm

Understanding and embracing Multicultural terminology is key to connecting with diverse America. Do you know how to apply insights and action steps to signal empathy, understanding, and respect for Multicultural consumers?

Getting language and labels right is a key component of authentically engaging across America’s diverse consumer segments. Unfortunately, it’s not easy to know which terminology to use given shifting consumer priorities and the challenges this creates for brands.

To help you navigate these tricky linguistic waters, our research and solutions aim to share and understand the racial and ethnic terminology that Hispanic, Black, and Asian Americans prefer so brands can make data-driven decisions when selecting what terms to use.

Join us for our latest complimentary webinar as we share the 2024 update to this research, including findings focused on the nuances of segment-specific terms, acculturation, and consumer preferences toward terms like Hispanic, Latino, Latina, Latinx, Black, African American, Asian, and Asian American, and more.


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Details

Date:
April 10
Time:
2:00 pm - 3:00 pm
Event Categories:
, , ,

Details

Date:
April 10
Time:
2:00 pm - 3:00 pm
Event Categories:
, , ,