Millennials are one of America’s most diverse generations to date: over 44% are multicultural and are highly sensitized to respecting the authentic expressions of a peer group that is much more diverse than generations before.

Millennials today are also amidst transformational life stages, including prime earning years in their career and… parenthood! This unique set of circumstances presents both a challenge and an opportunity for brands to capture millennial spending.

Do you understand millennials on all levels—demographics, how they identify, and what they value—to effectively engage them in your marketing?

Join us for our latest free webinar as we unveil the 2024 update to our Millennial research and help you harness these insights for winning campaigns.

In this session, we will explore three areas of our consumer fundamentals research:

• Demographics and economic opportunity;
• Identity-related marketing expectations;
• Cultural Traits.

Click here to register for our event—now held in ON24!

Collage Group’s webinars are an exclusive benefit for our members.

As a non-member you are welcome to attend up to 2 webinars to sample the cultural intelligence insights Collage Group offers. Please contact us to unlock full access.