American Fandom: Fuel Brand Growth with Multicultural Consumers through Sports and Fitness
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Dive deep into the Hispanic, Black, and Asian influential growth segments as compared to White consumers. Differentiate what works and doesn’t for these segments vs. the general population.
The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 42% of the population. Multicultural consumers have driven over 100% of U.S. population growth over the last five years and are projected to drive even greater growth for the foreseeable future.
Fill out the form to download an excerpt from our Multicultural Terminology research and read below for all the latest insights on this segment.
Asian American’s currently account for about 6% of the total U.S. population (19 million people), but they are projected to almost double over the next 40 years.
There are over 330 million people living in the U.S. today. About 41 million of them are Black, roughly 12% of the total U.S. population.
60 million+ Hispanics accounted for 56% of U.S. population growth between 2014 and 2019. This segment is projected to nearly double in size over the next 40 years.
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Discover unique perspectives and motivations of Asian American consumers through their evolving, complex identities and actionable Group Traits with the 2024 updates to our research.
Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and dedicated activations for greater financial impact.
As America approaches the 2024 elections, consumers increasingly seek brands that actively participate in issues-based marketing, demonstrating a clear alignment with their values and beliefs. And politics plays a significant role in shaping these values.
How do you create a digital media strategy that truly captivates diverse America? As a marketer, you’re presented with a unique opportunity to enthrall and engage your audience through media channels. Learn how in our step-by-step guide.
Culturally fluent ads use culture to efficiently and effectively connect across segments. Uncover the secrets behind how these iconic brands are creating the top culturally fluent ads among Black consumers.
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