Member Stories: Meet the Brands Winning With Today’s Consumers (Cultural Fluency Examples)
Explore Collage’s Member Stories about effective marketing campaigns that demonstrate cultural fluency, serving as a source of inspiration.
Access consumer insights on diverse Americans: Hispanic, Black, Asian, Millennial, Gen Z, LGBTQ+ & Gender, and Parents & Kids.
Through our consumer insights, data, tools and best practices, Collage Group works with marketing and consumer insights professionals to help them more effectively and efficiently understand, reach and engage diverse consumers: Hispanic, Black, Asian, Millennial, Gen Z, LGBTQ+ & Gender, and Parents & Kids. Our work centers on helping brands achieve Cultural Fluency — the organizational ability to use culture to activate consumers across race, ethnicity, generation, gender and sexual identity.
The U.S. demographic landscape is transforming, with more than 140 million multicultural consumers representing 40% of the total population and exerting significant influence on the remaining 60% of Americans. Multicultural consumers now drive more than 100% of U.S. population growth, more than 75% of expenditure growth, and are projected to continue to drive growth for the foreseeable future.
More than 160 million Gen Z and Millennial consumers represent almost half the total U.S. population and drive more than 100% of U.S. population growth. Gen Z is by far the largest generation in American history and will be the last generation to be majority white (and only by 1-2%). The youngest generation, Gen Alpha, is emerging as the first majority-minority generation, with only 48% of the segment identifying as non-Hispanic White.
The growth of multicultural America has acted as an engine to drive increased inclusion across all diverse segments. Coincident with this change has been an increase in inclusion of LBGTQ+ people and a convergence with efforts to better represent and empower women and girls in all aspects of society.
There are currently more than 62 million American parents living with children under 18, representing an outsized opportunity for brands as they’re making spending decisions for both themselves and their children. To capture parental attention, organizations must understand and address these individuals as parents.
Explore Collage’s Member Stories about effective marketing campaigns that demonstrate cultural fluency, serving as a source of inspiration.
Explore Collage’s Member Stories about effective marketing campaigns that demonstrate cultural fluency, serving as a source of inspiration.
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.
Discover unique perspectives and motivations of Asian American consumers through their evolving, complex identities and actionable Group Traits with the 2024 updates to our research.
Two new Collage Group studies exam charitable giving across age and gender, revealing key cultural trends for organizations to act on to enhance charitable donations. Learn more about how Boomers donations vary vs. younger generations, as well as how men compare to women.
Learn how you can fuel brand growth with Black American consumers via data-driven insights that develop more efficient campaigns and dedicated activations for greater financial impact.
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Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
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Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Top Brands for Gen Z: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Gen Z consumers and the strategies they employed to get there? Discover how brands leverage deep insights on Gen Z consumers’ values and identities to create highly compelling omnichannel campaigns that fuel growth.