Asian American Market Research

Engage Asian American consumers with insights from our Asian American market research detailing what drives this consumer group's purchasing decisions.

How can brands drive purchase intent among Asian Americans?

Download an excerpt of Collage’s Asian American market research, A Shared Cultural Duality, to learn:

  • The Asian American and Hispanic U.S. population and income growth projections by 2050
  • The unique Asian American Group Traits that brands can lean into in their advertising to this segment
  • How brands can honor and celebrate the deep cultural pride of Asian American

There are 19.2 million Asian Americans that are 21 or older, and this segment is incredibly diverse.

Cultural fluency is key to engaging authentically with Asian American consumers as they develop their tastes and brand loyalties.

Frequently Asked Questions

Collage fuses cultural identity and passion‑point data to reveal the cues that build Relevance and Trust.

It tops $1.3 trillion and is growing faster than any other race segment.

Achievement, rootedness and community—three Group Traits proven to lift campaign ROI.

Food, travel and gaming over‑index; activating them lifts ad recall by ~20 pp.