Black Consumer Research

Leverage Collage's Black consumer research to understand the "why" behind purchasing decisions so you can authentically engage with Black consumers and drive growth.

How does your brand resonate with Black consumers?

Download an excerpt of Collage’s Black consumer research, Insights for Black Consumer Engagement, to learn:

  • How to drive brand relevance with Black consumer essentials
  • Cultural Traits that influence how Black consumers engage with brands and ads
  • Why intersectional storytelling resonates with Black consumers

More than 47 million Americans identify as Black, making up 12% of the U.S. population.

Brands can act to drive impact with this consumer group through authentic storytelling that also has intersectional appeal. Our Black consumer research goes deep into consumer traits, Passion Points and trends, helping your brand authentically connect across Black consumer segments.