Author: Elizandra Granillo
Elizandra Granillo
Senior Analyst, Cultural Insights
Acknowledge and Engage People with Disabilities to Drive Momentum
Explore how consumers with disabilities shape expectations, trust, and brand perception, and why cultural fluency is essential to reaching this segment.
Millennials: Evolving Lives, Enduring Interests
Millennials are redefining travel, media, and gaming through purpose, creativity, and connection—reshaping how brands inspire loyalty.
Multicultural Audio: Social and globally influential
In 2025, audio has evolved far beyond entertainment. It’s become a shared language of identity, creativity, and community — where listeners don’t just consume, they participate. From playlists to podcasts, the soundtrack of everyday life is now a reflection of who people are and what they value most. Our latest insights reveal that Multicultural Americans […]
Multicultural Streaming: Drivers of Video Reinvention
Multicultural audiences are transforming streaming into a shared cultural experience that’s redefining connection and media engagement.
Multicultural Social Media: How Subculture Powers Trust
Discover how Multicultural consumers are redefining social media influence, trust, and identity in the 2025 media landscape.
21+ Hispanic Holidays & Occasions: A Toast to Life
Hispanic adults infuse everyday life with celebration. Explore how tradition, connection, and premium choices shape cultural moments.
Year-Round Joy: What Drives Hispanic Celebrations
Discover how Hispanic celebrations reflect family, heritage, and emotion—and why brands that honor these moments earn long-term consumer loyalty.
Channel Asian Americans’ Intentional Drive for Lasting Impact
Asian Americans are deepening community ties, balancing ambition with mindfulness, and redefining trust and identity. Is your brand keeping pace?
Culture Over Money: What Brands Can Learn from Bad Bunny’s Stand for Puerto Rico
Bad Bunny's latest tour skips U.S. stadiums but dares brands to fuse activism with travel and commerce.
Unlock Hispanic Identity to Propel Brand Growth
Uncover the evolving Hispanic identity & key Group Traits in our 2025 Focus—get insights into values, motivations & trends.