Author: Elizandra Granillo
Elizandra Granillo
Senior Analyst, Cultural Insights
Multicultural Streaming: Drivers of Video Reinvention
Multicultural audiences are transforming streaming into a shared cultural experience that’s redefining connection and media engagement.
Multicultural Social Media: How Subculture Powers Trust
Discover how Multicultural consumers are redefining social media influence, trust, and identity in the 2025 media landscape.
21+ Hispanic Holidays & Occasions: A Toast to Life
Hispanic adults infuse everyday life with celebration. Explore how tradition, connection, and premium choices shape cultural moments.
Year-Round Joy: What Drives Hispanic Celebrations
Discover how Hispanic celebrations reflect family, heritage, and emotion—and why brands that honor these moments earn long-term consumer loyalty.
Shifting Hispanic Consumer Priorities: Trust Is Earned Where Safety Is Felt
Explore how trust, safety, and cultural relevance are reshaping Hispanic consumer expectations in 2025.
How Financial Services Brands Can Earn Hispanic Consumer Trust
Learn how financial services brands can build trust and engage Hispanic consumers through cultural fluency, family-first strategies, and financial confidence.
Channel Asian Americans’ Intentional Drive for Lasting Impact
Asian Americans are deepening community ties, balancing ambition with mindfulness, and redefining trust and identity. Is your brand keeping pace?
Culture Over Money: What Brands Can Learn from Bad Bunny’s Stand for Puerto Rico
Bad Bunny's latest tour skips U.S. stadiums but dares brands to fuse activism with travel and commerce.
Unlock Hispanic Identity to Propel Brand Growth
Uncover the evolving Hispanic identity & key Group Traits in our 2025 Focus—get insights into values, motivations & trends.
Beyond the Mirror: Strategic Opportunities for Beauty Brands to Connect with Hispanic Consumers
Hispanic consumers are reshaping the beauty industry with intention and cultural pride—this report reveals what brands need to know to keep up.