Author: Elizandra Granillo

Elizandra Granillo

Senior Analyst, Cultural Insights

Elizandra is an Analyst on Collage Group’s Product & Content team. She is a 2020 graduate from San Diego State University where she studied Anthropology. Her previous experience includes ethnographic research across the Tijuana-San Diego Border Region.

Shifting Hispanic Consumer Priorities: Trust Is Earned Where Safety Is Felt

Elizandra Granillo

Explore how trust, safety, and cultural relevance are reshaping Hispanic consumer expectations in 2025.

How Financial Services Brands Can Earn Hispanic Consumer Trust

Elizandra Granillo

Discover how financial services brands can build trust and drive engagement with Hispanic consumers through cultural fluency, family-first strategies, and financial confidence insights.

Channel Asian Americans’ Intentional Drive for Lasting Impact

Elizandra Granillo

Asian Americans are deepening community ties, balancing ambition with mindfulness, and redefining trust and identity. Is your brand keeping pace?

Culture Over Money: What Brands Can Learn from Bad Bunny’s Stand for Puerto Rico

Elizandra Granillo

Bad Bunny's latest tour skips U.S. stadiums but dares brands to fuse activism with travel and commerce.

Unlock Hispanic Identity to Propel Brand Growth

Elizandra Granillo

Uncover the evolving Hispanic identity & key Group Traits in our 2025 Focus—get insights into values, motivations & trends.

Beyond the Mirror: Strategic Opportunities for Beauty Brands to Connect with Hispanic Consumers

Elizandra Granillo

Hispanic consumers are reshaping the beauty industry with intention and cultural pride—this report reveals what brands need to know to keep up.

The Road Ahead: Gen Z’s Impact on Auto

Elizandra Granillo

Explore how Gen Z is redefining car ownership with new expectations around digital integration, practicality, and brand purpose.

Win Asian American Drivers Through Reliability & Innovation

Elizandra Granillo

Explore the evolving expectations of Asian American car buyers and how cultural values are driving preferences in safety, design, and innovation.

Amplify Black Americans’ Cultural Influence to Ignite Trust

Elizandra Granillo

Black Americans are shaping culture, driving economic power, and reclaiming their narratives—smart brands are taking note.

Pulse Check on Health & Wellness: How to Solve for Multicultural Health Concerns

Elizandra Granillo

Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers.