Author: Elizandra Granillo

Elizandra Granillo

Senior Analyst, Cultural Insights

Elizandra is an Analyst on Collage Group’s Product & Content team. She is a 2020 graduate from San Diego State University where she studied Anthropology. Her previous experience includes ethnographic research across the Tijuana-San Diego Border Region.

The New Face of Fandom: Celebrate the Influence of Hispanic Sports Fans

Elizandra Granillo

Discover how brands can connect authentically with Hispanic sports fans.

Hispanic man holding a coffee and sitting on a park bench

Breaking Through With Hispanic Consumers Beyond Hispanic Heritage Month

Elizandra Granillo

Earn lasting loyalty by using key pillars of Hispanic representation to reflect the full spectrum of culture, identity, and everyday life.

Culinary Mastery: Black and Hispanic Home Cooks Turn Their Passion for Food into Social Capital

Elizandra Granillo

Black and Hispanic consumers’ passion for cooking and baking turns the kitchen into a space for cultural pride, skill-building, and experimentation.

Acknowledge and Engage People with Disabilities to Drive Momentum

Elizandra Granillo

Explore how consumers with disabilities shape expectations, trust, and brand perception, and why cultural fluency is essential to reaching this segment.

Millennials: Evolving Lives, Enduring Interests

Elizandra Granillo

Millennials are redefining travel, media, and gaming through purpose, creativity, and connection—reshaping how brands inspire loyalty.

Multicultural Audio: Social and globally influential

Elizandra Granillo

In 2025, audio has evolved far beyond entertainment. It’s become a shared language of identity, creativity, and community — where listeners don’t just consume, they participate. From playlists to podcasts, the soundtrack of everyday life is now a reflection of who people are and what they value most. Our latest insights reveal that Multicultural Americans […]