Author: Jack Mackinnon
Jack Mackinnon
Senior Director of Cultural Insights
Consumer Spending and Financial Behavior | Summer 2025
New data reveals U.S. consumers cutting back on dining and big purchases while trading up for brands that deliver everyday value and quality.
Building Trust across Generations in Retail
Discover what drives retail trust across Gen Z, Millennials, Gen X, and Boomers—and how to unify their expectations to build lasting loyalty.
Nintendo’s Switch 2 Ignites a Cross-Industry Moment
Nintendo’s Switch 2 unlocks cross-industry brand opportunities by tapping into gaming’s cultural power across generations.
Building Trust across Generations in Home Care
Uncover how home care brands can build trust across Gen Z, Millennials, Gen X, and Boomers through transparency, identity, and reliability.
Why Trust Is the Next Battleground in Alcohol Marketing
Multicultural Americans see trust as essential in alcohol purchases, driving brand switching and deeper engagement across segments.
Rebuilding Trust: A Critical Opportunity in Financial Services
Only 40% of Americans trust brands. Discover how financial services can reconnect with multicultural consumers in an evolving market.
Winning Trust Across Generations: A Key to Unlocking Travel Demand
Travel brands face a growing trust gap across generations, with Gen Z, Millennials, Gen X, and Boomers each holding unique travel expectations.
New Consumer Spending Shifts – Actionable Insights for Your Brand
Explore our Economic Tracker for 2025 insights on consumer behavior, value, and multicultural marketing. Download the preview now.
Building Trust in Turbulent Times: Break the Backlash Cycle to Ensure Long-Term Growth
Brands that stay true to DEI values and adapt wisely build trust, avoid backlash, and drive long-term growth in an evolving cultural landscape.
Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment
Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.