Author: Jack Mackinnon
Jack Mackinnon
Senior Director of Cultural Insights
Rebuilding Trust: A Critical Opportunity in Financial Services
Only 40% of Americans trust brands. Discover how financial services can reconnect with multicultural consumers in an evolving market.
Winning Trust Across Generations: A Key to Unlocking Travel Demand
Travel brands face a growing trust gap across generations, with Gen Z, Millennials, Gen X, and Boomers each holding unique travel expectations.
New Consumer Spending Shifts – Actionable Insights for Your Brand
Explore our Economic Tracker for 2025 insights on consumer behavior, value, and multicultural marketing. Download the preview now.
Building Trust in Turbulent Times: Break the Backlash Cycle to Ensure Long-Term Growth
Brands that stay true to DEI values and adapt wisely build trust, avoid backlash, and drive long-term growth in an evolving cultural landscape.
Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment
Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.
The Nuance of Cultural Duality: Embrace Identity for Growth
Dive deeper into the topic of cultural duality with a focus on Hispanic consumers, while simultaneously understanding how to fuel brand growth.
What is Backlash? The Rise and How to Respond (6-Step Guide)
Understand the root causes of backlash and discover invaluable guidance for marketers and CMOs to authentically engage with the modern consumer psyche.
How LGBTQ+ Consumers Inspire Gaming Trends
Discover the LGBTQ+ influence on gaming and the community’s prevalence and representation in games to help kickstart growth and fuel Brand Love.
America Now: Navigating Political Polarization
Do you know how to navigate the modern political landscape with culturally nuanced and emotionally intelligent storytelling? Our award-winning study, “America Now,” shares best practices for brands to fuel growth and navigate polarization with cultural fluency.
Fuel Growth with Multicultural Consumers through Sports
Learn how to build trust, stoke enthusiasm, and fuel brand growth with Multicultural consumers by tapping into their passion for sports and fitness.