Author: Jack Mackinnon
Jack Mackinnon
Senior Director of Cultural Insights
The Cost of Losing Gen Z for QSR Brands: What Cultural Resonance Means for Category Growth
Explore how cultural resonance drives QSR industry growth, with $9.8B in modeled revenue opportunity tied to Gen Z consumer trends and brand performance.
Skyward Bound: How Airlines Are Winning (Or Losing) Gen Z’s Cultural Loyalty
See which major airlines are solidifying their status with Gen Z and which risk falling behind.
How Brands Can Balance Trust with Trends to Build Authenticity with Gen Z
Ready for a high-performing Halloween? Learn how to capture high-value spending from Parents, Gen Z, and LGBTQ+ consumers.
How Cultural Fluency is Reshaping Gen Z’s Choice of Home Improvement Brands
As Gen Z reimagines home improvement, big-box leaders accelerate while specialized players risk fading into cultural irrelevance.
Decoding Trends in Gen Z Footwear
Discover which footwear brands are expanding their cultural moat with Gen Z and which are losing ground.
How Meijer Engaged Midwestern Sports Fans with Cultural Specificity to Gain a Competitive Advantage
Our research at Collage shows that brands creating real cultural connections with cultural intelligence are better positioned to earn consumer trust, increase purchase intent, and build lasting loyalty.
Consumer Spending and Financial Behavior | Summer 2025
New data reveals U.S. consumers cutting back on dining and big purchases while trading up for brands that deliver everyday value and quality.
Building Trust in Turbulent Times: Break the Backlash Cycle to Ensure Long-Term Growth
Brands that stay true to DEI values and adapt wisely build trust, avoid backlash, and drive long-term growth in an evolving cultural landscape.