Author: Jill Rosenfeld
Jill Rosenfeld
Associate Director, Cultural Insights
The Trust Dividend: How Culturally Fluent Insurance Brands Earn Consumer Confidence
Collage reveals how insurance brands can rebuild consumer trust with 2 key strategies & real-world brand examples.
Women’s Wellness: Reaching Midlife Health & Beauty Consumers
Women are redefining midlife on their own terms. Learn how your brand can lead with brand relevance, credibility, and care in this rapidly growing space.
Gen AI in Marketing: Read the Room to Refine Your Brand Strategy
Learn how to win over Gen Z, Millennials, and Multicultural consumers as generative AI transforms marketing and reshapes consumer expectations.
Gain Brand Momentum through Women’s Passion Points
Learn how Women engage with Passion Points of food, home décor, travel, fashion, and more.
Engage Consumers across Key Life Stages: Financial Services
Explore financial priorities of consumers entering new life stages—having a baby, starting a job, or retiring—and how brands can meet their evolving needs.
Understanding and Embracing LGBTQ+ Terminology
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology.
How to Engage Women across the Political Spectrum
To gain additional trust and secure Relevance, take time to understand how Women's political beliefs, values, and identities shape their choices and decisions
Pulse Check on Health in America: LGBTQ+ Consumers
Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.
Align Your Media Strategies to Consumer Habits and Preferences by Sexual Identity
Transform your marketing and brand strategy by learning how Americans across sexual identities engage with media, including social media, movies, TV shows, online videos, music, and podcasts.
Drive Brand Relevance with LGBTQ+ Consumer Essentials
Discover LGBTQ+ Consumers’ unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.