Author: Lauren Goldberg
Lauren Goldberg
Senior Analyst, Cultural Insights
Game On with Gen Alpha
Gen Alpha is redefining play through gaming—discover how brands can connect through creativity, safety, and purposeful engagement.
5 Ways to Engage Hispanic Parents through Media
Discover how Hispanic parents are reshaping family media with interactive, culturally relevant, and authentic experiences.
The Sweet Spot: A Marketing Playbook for Confection Brands Looking to Delight Multicultural Consumers
Discover how Multicultural consumers are reshaping confection trends through daily rituals, novelty, and mindful indulgence.
The Top Brands for Gen Z
Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen Z say they’re likely to buy from brands like Nike, Sour Patch Kids, CeraVe, and Duolingo in the near future. These top performers aren’t […]
Millennials on Tap: Trends, Behaviors, & Brand Opportunities
Explore how Millennials are reshaping alcohol trends through balance, premiumization, and intentional experiences across drinking occasions.
Winning Gen Z & Millennials Through Memorable Brands
Explore how brands can build emotional connections and lasting memories with Gen Z and Millennials through resonance and cultural relevance.
Meet Gen Alpha: Your Next Big Opportunity in Media, Entertainment & Personal Care
Explore Gen Alpha's impact on media, entertainment & personal care—see how youth culture shapes next-gen brand trends.
Score Big with NFL’s Growing Fanbase
Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.
Engage American Parents through Influencer Marketing
Learn best practices for influencer marketing when appealing to Parents, including top social media channels, influencer qualities, and content strategies.
Pulse Check on Health & Wellness: How to Solve for Generational Health Concerns
Learn how Americans across generations engage with health and wellness.