Build Culturally Intelligent Briefs in Minutes

Introducing Brief Builder

Brief Builder uses AI and deep audience and category data to translate how people think and behave into tailored campaign, product, and media briefs. So your teams can move faster, make smarter decisions, and create stronger connections with the audiences driving growth.

→ Get your custom brief built live

The value of cultural intelligence is proven. The bottle neck is execution speed.

Cultural intelligence – understanding how different audiences think, behave and make decisions – is what drives effective campaigns, products, and experiences.
But most brands struggle to make it an everyday part of how they operate.

Why? Because turning cultural intelligence into action is still manual. Teams have to interpret the data, align on what matters and translate it into strategy – making the process too difficult and slow to be useful in the immediate moment of need.

As a result:

Decisions are based on generic averages, not real audience differences
Campaigns and products miss the mark with the audiences that matter most
Opportunities to connect, differentiate and grow are missed

Brief Builder closes the execution gap, unlocking the power of culturally-informed marketing – at scale

It starts with better inputs – deep, segmented audience and category data on how different audiences think, behave and make decisions. Then it uses AI to turn that data into a clear, usable brief in minutes.

Start with a focused question: your audience (including custom-defined segments), your category, your objective. The platform analyzes thousands of data points and generates a brief you can act on immediately:

What’s driving behavior across different audience segments
Where you have the strongest opportunity to win
How to show up – across messaging, product, and channels
What to prioritize to move faster in-market

The Results

A process that once required days of research, analyst support, and stakeholder alignment now happens in minutes.

That means:

Up to 4–5x less dependence on custom research
Faster campaign and product decision-making
More output from the same team
Better performance from more tailored messaging, driving more growth

See it in action

Watch the videos and see how teams across the business can use Brief Builder to turn audience understanding into action and more growth.

Messaging & Advertising Strategy (For brand & creative teams)

Turn audience understanding into clear messaging, creative direction and campaign structure.

← See a messaging brief built

Product Development & Positioning (For innovation teams)

Understand what different audiences want and where your product can win.

→ See a product brief built

Media & Retail Strategy (For media & commerce teams)

Identify where to show up, who to partner with, and how to drive engagement across channels.

← See a media brief built

What this looks like in practice

Imagine you’re briefing a campaign for Hispanic Gen Z consumers, and instead of one broad insight and one generic brief, the platform surfaces a critical difference:

One group is driven by self-expression, cultural pride, and trend-forward identity.
Another prioritizes family connection, financial stability, and practical decisions.

That changes everything – what you say, how you say it, and where it shows up.

Brief Builder turns that insight into action by generating multiple tailored briefs for each audience’s different motivators.

One brief built around ambition and individuality. Another centered on trust and shared moments. In minutes you go from a blank page to multiple campaign-ready briefs.

Why it works

Better data, available right now: Deep, segmented audience and category data – not general population averages. What would normally take months of custom research to learn is accessible with a click.
Human-augmented AI that produces better results: Turns complex data into a clear direction – instantly. While also retaining human input and judgement for control and quality, and a private AI environment to safeguard your ideas.
Built around your unique audiences: Create custom audiences – combining demographics, attitudes and behaviors – and generate briefs tailored specifically to them.
Clear, decision-ready output: Know what matters and why, where to focus, and what to do next. See important audience segmentation variables clearly broken out.
Easy to share and use across teams: Save, export, and share briefs so teams stay aligned and move faster.

See it for yourself

Bring us a real campaign. A real audience. A real question. We’ll build your tailored brief live together – in minutes.

→ Get your custom brief built live