Category: African American
How Americans Feel About the Olympic Games
How do women celebrate Women’s History Month? And what are their expectations from brands during the month of March? Read on for insights curated from our 2021 Holidays and Occasions research.
How Americans Are Celebrating Black History Month
Learn how American consumers across racial and ethnic segments prepare for and celebrate Black History Month. Read on for insights curated from our 2021 Holidays and Occasions research.
CultureRate: Better Target Your Brand While Driving Halo Effects in Ads
Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.
Holidays and Occasions: Christmas, Hanukkah, Kwanzaa, and New Year’s
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Start 2022 Strong with New Diverse Consumer Insights
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Change is Now: A Special Video Presentation
For years, multicultural Americans have driven all the country’s population growth and have added trillions of dollars to the U.S. economy.
Media Consumption Across Gender
Media is a major aspect of American life. Whether it’s social media, visual entertainment, or audio content, Americans spend a significant amount of time and attention in the media sphere.
Travel & Hospitality: Five Key Insights for Engaging Multicultural Consumer Preferences
As a second pandemic summer comes to an end, many Americans are planning their holiday travel amidst consistent and lasting changes to their preferences and expectations of the travel and hospitality industries.
Without Cultural Fluency, Brands Risk Major Backlash from Ads
Effective ads require cultural fluency, the ability to use culture to efficiently and effectively connect across consumer segments.
Top CultureRate Scores Reveal Category Insights
Top CultureRate Ad and Brand scores reveal both top-performers and provide crucial context for category-wide Cultural Fluency.