Category: Gen Z
In Wake of Higher Prices, Grocery Shoppers Buy Cheaper Brands, Make Fewer Purchases
As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.
Authentically Engage Multicultural America Now
Collage Group joins The Quirk’s Event for a conversation about understanding and engaging Multicultural America Now.
Collage Group Raises $25M to Boost Diverse Consumer Engagement
Collage Group’s Essentials of Black Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
America Now: Mental Health
Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.
Essentials of Gen Z Consumers
Collage Group’s Essentials of Gen Z Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
Health Care Across Generations
Each generation approaches the patient journey from a unique perspective. Keep reading for key insights, a downloadable deck, and webinar replay on generational differences in health-related attitudes and behaviors and the emerging consumer mindset.
America Now: Life Priorities Across Generations
This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Learn how acculturation and race impact Hispanic identity.
CultureRate: Better Target Your Brand While Driving Halo Effects in Ads
Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.
America Now: Gen Z Women Key Issue – Sexism
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
America Now: Younger LGBTQ+ Americans Have High Expectations for Brands
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?