Category: Gen Z
Essentials of Gen Z Consumers
Collage Group’s Essentials of Gen Z Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
Health Care Across Generations
Each generation approaches the patient journey from a unique perspective. Keep reading for key insights, a downloadable deck, and webinar replay on generational differences in health-related attitudes and behaviors and the emerging consumer mindset.
America Now: Life Priorities Across Generations
This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Learn how acculturation and race impact Hispanic identity.
CultureRate: Better Target Your Brand While Driving Halo Effects in Ads
Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.
America Now: Gen Z Women Key Issue – Sexism
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
America Now: Younger LGBTQ+ Americans Have High Expectations for Brands
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Start 2022 Strong with New Diverse Consumer Insights
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Most Americans (58%) Want Businesses to Engage in Social and Political Issues
It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours this Friendsgiving.
Change is Now: A Special Video Presentation
For years, multicultural Americans have driven all the country’s population growth and have added trillions of dollars to the U.S. economy.
Media Consumption Across Gender
Media is a major aspect of American life. Whether it’s social media, visual entertainment, or audio content, Americans spend a significant amount of time and attention in the media sphere.