Category: Generations
Collage Group Recognized on Inc. 5000 List of Fastest-Growing Private Companies in 2023
List is comprised of top U.S. companies; positions Collage Group in top half percent of all private firms.
Shifts in Diverse Consumer Media Usage: Insights for Growth
Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.
Engage Small Business Owners in America
American small businesses drive the America economy, and their owners reflect the diverse cultures and perspectives of Americans. Read on for more information about how to connect with small business owners.
Consumer Insights: The Environmental Impact of CPG Products
This study gives CPG insights on the environmental impact of CPG products to help brands better align their offering to customer values.
Connect with Americans across Generations through Holidays & Occasions
Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.
7-Step Guide to Create An Engaging Multicultural Marketing Strategy
An incredible cultural transformation of the American consumer is now fully underway. Brand after brand sees the massive growth opportunity that 140 million multicultural consumers represent.
Four Steps to Win Parents of America’s Diverse Teenagers
Our latest study, Four Steps to Win Parents of America’s Diverse Teenagers, offers members insights and action steps on three crucial topics.
The Top Ten Brands for Asian American Consumers: Insights from CultureRate
Culturally fluent brands are able to use culture efficiently and effectively to connect across segments. In this report, we share the top 10 most culturally fluent brands for Asian American consumers.
Collage Group CEO Named EY Entrepreneur of the Year Finalist
Ernst & Young LLP (EY US) has announced that David Wellisch, CEO and Co-Founder of Collage Group has been named an Entrepreneur of The Year® 2023 Mid-Atlantic Award finalist.
Engage LGBTQ+ Gen Z with Intersectional Group Traits
Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.