Category: Hispanic
How Great Brands Are Engaging and Celebrating Hispanic Culture
From leadership and literature to music and art, Hispanic Americans have made substantial contributions to shaping the rich cultural fabric of the United States.
Without Cultural Fluency, Brands Risk Major Backlash from Ads
Effective ads require cultural fluency, the ability to use culture to efficiently and effectively connect across consumer segments.
Top CultureRate Scores Reveal Category Insights
Top CultureRate Ad and Brand scores reveal both top-performers and provide crucial context for category-wide Cultural Fluency.
The 2020 Census: Three Things You Need to Know
The 2020 census data shows that America is much more racially and ethnically diverse than we thought.
How Consumers Engage with Cookouts and Barbecues
Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience cookouts and barbecues.
Consumer Attitudes Towards the Olympics
Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience the Olympics.