Category: African American
Multicultural Population Growth Accelerating Out of the Pandemic – U.S. Census Data
The cultural transformation of the American consumer can be seen even in the span of a two years. Census data from 2020 to 2022 shows that as we emerge from COVID, population growth is being powered by multicultural Americans.
Halloween 2023: How to Engage Multicultural Consumers for Brand Growth
Turn insight into impact by learning how Multicultural consumers prepare for and celebrate Halloween.
Engage Black Gen Z with Intersectional Group Traits
Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
Pulse Check on Multicultural Health & Wellness
Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
Key Demographic Insights to Size Your Brand’s Opportunity with Multicultural America
Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian.
Changes in Multicultural Consumer Spending and Financial Behavior Across Categories
Collage Group’s spending and financial trackers offer members useful information to understand economic behavior of consumers across 12 categories, as well as changes in financial behaviors such as managing debt, savings, investments and financial support for friends and family.
Connect with Black Americans through Holidays & Occasions
Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, maintain cultural and family traditions, and express themselves through decorations, food, entertainment, and more.
How Iconic American Brands are Embracing Summer Cultural Moments: LGBTQ+ Pride Month & Juneteenth
June provides opportunities for brands to connect with American consumers through LGBTQ+ Pride and Juneteenth celebrations.
Apply the Halo Effect to Drive Growth
Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.
Juneteenth 2023: What Should My Brand Do?
It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.