Category: Hispanic
Pulse Check on Multicultural Health & Wellness
Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
Hispanic Heritage Month: Connect Authentically to Grow Your Brand
Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.
Key Demographic Insights to Size Your Brand’s Opportunity with Multicultural America
Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian.
Changes in Multicultural Consumer Spending and Financial Behavior Across Categories
Collage Group’s spending and financial trackers offer members useful information to understand economic behavior of consumers across 12 categories, as well as changes in financial behaviors such as managing debt, savings, investments and financial support for friends and family.
Apply the Halo Effect to Drive Growth
Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.
Engage Hispanic Consumers with Authentic Marketing
Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Collage Group Recognized Among Fastest-Growing Private Companies
I am ecstatic to share that Inc. Magazine today revealed Collage Group has been named on their latest Inc. 5000 Regionals List.
Cultural Experts Critique Super Bowl Commercials
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Touchdowns and Fumbles from the Super Bowl 57 Ads
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Winning Brands Don’t Compromise Their Focus on Diverse Consumers
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.