Category: Multicultural

The 2020 Census: Three Things You Need to Know
The 2020 census data shows that America is much more racially and ethnically diverse than we thought.

Key Consumer Insights on Black History Month
Black History Month is one occasion brands need to understand to fully capture diverse America’s attention.

Essentials of Gen X Consumers
Collage Group’s Essentials of Gen X consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity related marketing expectations, and Cultural Traits.

How Consumers Engage with Cookouts and Barbecues
Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience cookouts and barbecues.

Consumer Attitudes Towards the Olympics
Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience the Olympics.

Juneteenth: What Should My Brand Do?
It’s not too late to activate! With almost half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.